Google Ads Manager 💻🎯📈(PPC/SEM Specialist | Digital Marketing Agency | Remote)

Goodwork is recruiting for an American-based digital marketing and SEO agency.

What makes this opportunity interesting?

• 🚀 Work with a fast-growing US agency in a thoughtful, supportive culture
• 🌟 Deliver real results for diverse local businesses across various industries
• 🥷🏾 Master Google Ads with high-quality, human-generated content

About the Company

We're a remote-first digital marketing agency based in Portland, Oregon. We do digital marketing and SEO differently. Our founder saw bad practices at other agencies and started this company to fix that. Many clients tell us they've been scammed before – stuck in long contracts, getting poor service, or having to pay huge fees to get their websites back. We don't do any of that. Our mission: provide transparent, effective, and client-focused digital marketing solutions that drive real business growth while maintaining the highest ethical standards.

We specialize in SEO and Google Ads services, from strategy development to full implementation and ongoing optimization. We collaborate directly with clients as subject matter experts to create unique, valuable content. While other agencies rely on AI-generated content, we collaborate directly with clients as subject matter experts to create unique, valuable, human-generated content. This approach, adhering to best practices from Google's March 2024 spam update, has resulted in our clients consistently outperforming competitors.

Our clients are primarily medium-sized businesses across the United States, including local businesses with physical locations (e.g., medical practices, home services) and on-site service providers. We also serve SaaS companies and educational institutions.

We've partnered with notable brands like WebMD, Autodesk, and Oregon State University. Since 2021, we've doubled our revenue and consistently outranked competitors for key search terms, earning numerous positive Google reviews.

OUR COMPANY VALUES guide our team and shape our culture:

• 🏆 Treat it as your own business: Take ownership and make decisions as if you're investing your own resources.
• 💪 Effort over outcomes: Focus on doing the right things, even when results are beyond our control.
• 🌟 Excellence in execution: Deliver high-quality work that sets us apart in the industry.
• 🤝 Flexibility and support: Maintain a healthy work-life balance and support team members' needs.
• 🌱 Continuous learning: Stay ahead in the ever-evolving digital marketing landscape.

We're a fully remote organization headquartered in Portland, Oregon. Our diverse team of 7 full-time employees and 12-15 contractors spans across the US (including military spouses), Canada, the Philippines and India.

Our culture is supportive, engaged, and focused on professional growth. We operate with a flat organizational structure, encouraging open communication and quick decision-making. We strive to create a balance where team members are challenged to grow but not overwhelmed, offering flexibility while ensuring high-quality work delivery. Our commitment to ethical marketing practices sets us apart in the industry and provides a unique environment for passionate digital marketers to thrive.

About the Role

We're looking for a remote Google Ads Manager to develop and implement strategic advertising campaigns for a variety of clients across industries. This role involves managing the entire Google Ads process, from initial research and setup to ongoing optimization and reporting.

In this role, you'll create and manage Google Ads campaigns for diverse businesses, such as hair salons in Portland, OR, and other local and service-based companies. You'll be responsible for strategy development, campaign implementation, performance tracking, and optimization to drive client growth.

You'll start with zero clients and gradually build your roster to around 25 clients at different stages, onboarding about two new clients per month. This is not a client-facing role; account managers will handle client relationships, allowing you to focus on campaign strategy and execution.

OUR IDEAL CANDIDATE is a seasoned Google Ads pro with at least 3-5+ years of experience in Google-focused PPC campaigns, having managed accounts for at least 20 companies with USD$2,000+/month budgets. You know the best practices and new features in Google Ads and have agency experience that helps you drive positive ROI across various industries. You’re skilled in handling campaigns end-to-end, from optimization to reporting, and can simplify communication and report on key performance indicators effectively.

You're creative and data-focused, producing great work because you love what you do. You’re technical enough to manage analytics instrumentation, 3rd-party tool and API integration, and debugging. You have sharp analytical skills and a good sense of relevant KPIs to track marketing effectiveness. With strong ad copywriting skills, you can write and evaluate machine-generated content without relying on AI tools yourself. You're a proactive communicator. Your passion for Google Ads, SEO, and marketing strategy is contagious. You enjoy discussing Google Ads and SEO strategies with your teammates, and your enthusiasm drives exceptional results. Most importantly, you're "on it" – delivering quality work, meeting deadlines, and taking full ownership of your campaigns.

Your performance will be measured by campaign conversions leading to client revenue, positive ROI for customers, proactive campaign optimization, and effective team communication.

In our flat organization, you'll work closely with individual Account Managers on specific client campaigns but will report directly to the Senior Google Ads Manager.

You’ll be doing things like:

• Campaign Setup & Research: Ensuring access to all necessary tools (Google Tag Manager, Google Analytics, Google Ads account, client website) with correct permissions; conducting initial research and audits for new clients.
• Strategy Development: Participating in account onboarding calls with founders and account managers; analyzing client services and revenue streams; reviewing call recordings for insights on target audience, client offerings, and geographic focus; developing comprehensive implementation plans tailored to each client's needs and industry nuances (e.g., determining whether to use Search, Display, Performance Max, or Shopping campaigns based on client goals and market).
• Campaign Building & Optimization: Creating ad copy for various campaign types (both evaluating auto-generated content and writing manually); setting up conversion tracking and analytics; implementing technical integrations with 3rd party systems via APIs; validating proper tag firing; continuously optimizing campaigns (initially every few days, then weekly); troubleshooting issues related to conversion tracking, keyword bidding, quality scores, and landing page performance; collaborating with the team on updated strategies for improved ROAS.
• Technical Troubleshooting: Resolving issues across Google Ads, WordPress, Shopify, and various 3rd party tools; ensuring seamless integration and performance of all campaign elements, including proper setup of remarketing tags, dynamic search ads, and responsive search ads.
• Reporting: Preparing internal reports (bi-weekly for the first two months, then monthly); structuring reports to highlight KPIs for easy client communication by Account Managers.
• Content Creation & Thought Leadership: Contributing to our internal website with insights on Google Ads best practices; creating thought leadership content on topics such as the impact of AI on PPC, adapting to Google's latest algorithm updates, and strategies for leveraging new ad formats and targeting options.

Skills & Qualifications

• 3-5+ years running Google Ads for 20+ diverse companies, managing USD$2,000+/month budgets
• Comprehensive Google Ads management from strategy to implementation
• Strong ad copywriting skills – portfolio required
• Proficiency in Google Analytics, Tag Manager, Business Profile; conversion tracking setup
• Experience with 3rd party integrations, APIs, and basic coding for complex setups
• Deep understanding of Google Ads metrics and performance optimization
• Exceptional communication and problem-solving skills
• Proactive approach with strong ownership mentality
• Ability to create Google Ads content for client education and SEO
• Efficient project management of multiple client accounts

Bonus if you also have:

• Agency experience
• Familiarity with home services and contracting businesses
• Familiarity with our tools: Slack, Google Workspace, Google Ads products, Agency Analytics, various website platforms (WordPress, Shopify, Webflow)

Position Details

• Working Hours: 3 hours of required overlap from 7:30-10:30 AM Pacific Time, with flexibility for the remaining hours
• Full-time: Full-time (40 hours/week)
• Education: An undergraduate degree in something interesting.
• Level: Intermediate (3-5 years of relevant work experience), Senior (6+ years of relevant work experience)
• Compensation: Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.
• Intermediate Level: ~ USD $634–$878 (IDR 10.4M–14.4M)
• Senior Level: ~ USD $878–$1,269 (IDR 14.4M–20.8M)

Benefits of working with us:

• 🚀 Work directly with a forward-thinking international company
• 🏡 Work from the comfort of your home
• 🏆 Incredibly talented teammates
• 🧘🏾‍♀️ Work-life balance: 8 hours a day, 5 days a week
• 💰 Above-market compensation
• 💻 Remote-first company culture
• 🧠 Lots of learning & growth opportunities
• ♀️ Diverse, inclusive workplace (90%+ women)
• 🤝 Supportive, collaborative team culture
• 🌱 Professional development resources

Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential. If you don't hear back within 4 weeks, assume you weren't selected, but Goodwork may still reach out about other remote roles.