CRM & Automation Specialist 🤖⚡🔧 (B2B and B2C Agency Marketing | GoHighLevel, Salesforce, Zapier, Pardot | Remote)

_Goodwork is recruiting for a Canadian B Corp marketing agency serving the landscaping industry with cutting-edge CRM technology.

_What makes this opportunity interesting?

• 🚀 Join a Canadian B Corp with 92% team satisfaction and "Great Place to Work" certification
• ⚙️ Be the foundational technical hire scaling a profitable new product line
• ⚡ Interesting mix of client-facing and internal CRM and email automation work using cutting-edge tools

About the Company We're a digital marketing agency based in Ontario, Canada, dedicated to empowering landscaping and home service businesses to 10x their impact. Our mission: help 500 clients annually achieve transformational growth through our proprietary marketing action plans over the next decade.

Our services span website design and development, SEO, Google and Meta ads, social media management, and email marketing automation. We serve customers across North America, primarily in the landscaping, green industry, and home construction sectors (HVAC, flooring, windows, pools, painting), plus professional services like insurance and law firms.

We've recently built a white-labeled CRM platform specifically designed for landscapers using GoHighLevel. This year-old product has grown to 50+ clients and represents a major new revenue stream with massive growth potential.

As a B Corp-certified company since 2006, we maintain high social and environmental standards. We've earned _"Great Place to Wor_k" certification in Canada, boast strong Google Reviews, maintain a 4.7 team satisfaction rating on Glassdoor, and score 92% on our internal team satisfaction scores.

OUR COMPANY VALUES guide our team and shape our culture:

• 🤝 Clients: We exist to serve yo
• u😄 Fun: Life is too short not to smil
• e🛡️ Leadership: Do what you say you're going to do when you say you're going to do i
• t📚 Learning: Practice an unquenchable thirst for applicable knowledg
• e🏃‍♂️ Action: Embrace failure and learn from i
• t🤗 Team: Everyone has everyone else's bac
• k💬 Trust: Practice open and honest communicatio

n

We're a hybrid organization with 30 (soon to be 31 👋) teammates, including Content Marketers, Conversion Specialists, Web Developers, SEO Specialists, an_d Account Manager_s. We're headquartered in Guelph, Ontario with team members across southern Ontario, Prince Edward Island, and Pakistan.

Guided by the Japanese principle of Kaizen, we're committed to continuous improvement and transparent teamwork. Our unique "Leader Building" approach focuses on both professional and personal development, empowering each team member to become a leader with the tools for growth.

About the Role
We're looking for a remote CRM & Automation Specialist to manage our internal _Salesforc_e operations and external white-labeled CRM platform serving the landscaping industry.

In this role, you'll handle technical backend setup and troubleshooting that enables our _Head of CRM Operation_s to focus on client-facing activities and strategic growth. You'll work primarily with _GoHighLevel, Salesforce, Zapie_r, and _Pardo_t through complex, click-intensive processes requiring patience and precision.

This is a unique opportunity to be the foundational technical hire scaling our white-labeled CRM from 50 to 250+ clients over two years. You'll initially shadow our _Head of CRM Operation_s, then take ownership of backend operations. The role is 80% hands-on implementation and 20% R&D exploring new integrations, with substantial growth potential as the team expands.

Our IDEAL CANDIDATE brings 3-5 years of experience in roles like CRM & Automation Specialist, Salesforce Administrator, Business Analyst, NoCode Automation Specialist o_r GoHighLevel Specialis_t. You have expert Zapier skills, proven Salesforce administration experience, and comfort with GoHighLevel. You're detail-oriented enough for multi-step technical processes, communicate clearly with non-technical teammates, and can work independently after initial training. Most importantly, you understand your success directly enables leadership growth.

Your performance will be measured by meeting critical timelines (i.e. CRM setup must be completed before website go-live), maintaining low error rates that minimize manager intervention, continuously improving process efficiency, and enabling leadership to focus on client-facing activities.

You'll be on the _Automatio_n team. You'll collaborate across our team _(Conten_t team, _Account Managers, Web Developer_s, Project Managers), and with specialized contractors (i.e. _Salesforce Developer_s). This position reports directly to our _Salesforce Architect & Manage_r.

You’ll be doing things like:

• CRM Setup & Support (Client-facing): Initially shadowing our _Salesforce Architect & Manage_r to learn processes, then independently setting up white-labeled GoHighLevel instances through cloning existing templates; managing heavy, click-intensive automation setups that require patience and attention to detail; ensuring timely completion before website go-live dependencies; troubleshooting user additions and automation checks; testing configurations to ensure functionality before handoff
• .Automation & Integration Development (Client-facing): Creating and managing Zapier workflows across multiple client instances using our master account; implementing standard configurations connecting lead attribution platforms to our CRM; building integrations with industry-specific tools; cloning and customizing templates for new clients; researching new system connections using webhooks and REST APIs
• .Internal Salesforce Administration (Internal): Creating and troubleshooting reports for account managers and team members; managing user permissions and access levels; building automated workflows using Flow Builder for business processes like campaign reminders; implementing complex requirements through APEX coding; maintaining data hygiene through cleanup and lead transfers
• .Marketing Automation Management (Internal): Managing automated drip programs across our 60,000+ person database; updating email templates within nurture sequences; building targeted campaign lists and audience segments; monitoring program performance and managing lead transitions between sequences
• .Revenue Operations Support (Internal): Setting up templated quote generation through decision trees; configuring automated contract workflows triggered by customer signatures; creating project templates with milestones and task assignments; establishing automated client onboarding, activation and other RevOps processes
• .Process Improvement & Cross-functional Collaboration (Internal): Creating and maintaining SOPs for all processes; conducting R&D on new system integrations and platform capabilities; troubleshooting complex technical issues through iterative problem-solving; collaborating across teams to translate business needs into scalable technical solutions

.

Skills & Qualifications

• 3-5 years of prior experience in roles like CRM & Automation Specialist, Salesforce Administrator, Business Analyst, Functional Consultant, NoCode Automation Specialist, o_r GoHighLevel Specialist_
• .Expert knowledge of Zapier integrations and troubleshooting (most important
• )Proven Salesforce administration including Flow Builder (second most important
• )GoHighLevel experience for CRM and marketing automation setup (third most important
• )API integrations experience including REST and webhook
• sBusiness requirements gathering, technical feasibility assessment, and solution implementatio
• nPatience for heavy, click-intensive automation processe
• sStrong problem-solving skills with process-driven mindse
• tExceptional attention to detail for complex technical workflow
• sClear communication skills to explain technical concepts simpl
• yComfort with iterative troubleshooting and "failing forward" methodolog

y

Bonus if you also have:

• Salesforce certifications (Administrator, Platform App Builder, etc.
• )Deep Salesforce ecosystem experience (APEX, Revenue Cloud/CPQ, Datorama
• )Pardot (Marketing Cloud Account Engagement) experienc
• eAgency or SaaS experience managing multiple client instance
• sAlternative automation platforms (N8N, Make.com
• )Low-code development and REST API implementation skill
• sAI tools proficiency (ChatGPT/Cursor) for solution developmen
• tFamiliarity with our tools: GoHighLevel, Zapier, WhatConverts, Salesforce, Datorama, Pardot, LMN, Slack, Google Workspace, ChatGPT

Position Details

• Working Hours: 4 hours of required overlap between 7AM-12PM ET, with remaining 4 daily hours asynchronou
• sEmployment Type: Full-time (40 hours/week), Exclusivity Preferre
• dEducation: Comparable work experience valued over formal education requirement
• sLevel: Intermediate (3-5 years of relevant work experience
• )Compensation: ~CAD $1,260–$1,575 (VND 24M–30M), based on experience. Structured as a _Consultant Agreemen_t (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance

.

Benefits of working with us:

• 🚀 Work directly with a forward-thinking international B Corp compan
• y🏡 Work from the comfort of your hom
• e🏆 Incredibly talented teammates in a collaborative environmen
• t🧘🏾‍♀️ Work-life balance: 8 hours a day, 5 days a wee
• k💰 Above-market compensatio
• n💻 Remote-first company cultur
• e🧠 Lots of learning & growth opportunities through "Leader Building
• "📈 Quarterly professional and personal goal reviews with mentorshi
• p📚 Weekly leadership training focused on continuous improvemen
• t🌱 Kaizen-focused culture of continuous improvemen
• t🤖 Work with cutting-edge automation tools and innovative processe
• s🎯 High-impact role enabling major business unit growth and innovatio

n
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Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential. If you don't hear back within 4 weeks, assume you weren't selected, but Goodwork may still reach out about other remote roles.
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Additional keywords: Marketing automation specialist, Salesforce Flow Builder expert, GoHighLevel developer, CRM systems administrator, Zapier workflow automatio_n