Digital Marketing Specialist

Role: Digital Marketing Specialist

Location: Murarrie, Brisbane

Employment Type: Full-time, Permanent

Bring digital experiences to life that connect families and communities!

If you’re passionate about improving how people interact with websites and digital platforms, this is your opportunity to create meaningful, everyday impact.

Our Role

As a Digital Marketing Specialist, you’ll play a key role in supporting the delivery and optimisation of Goodstart’s digital platforms, with a strong focus on website performance and user experience.

Working closely with the Digital Marketing Lead, you will support the day-to-day management of our websites, including content updates, page builds, testing, and optimisation to ensure a seamless and effective digital journey for families across Australia.

This role is ideal for someone with hands-on experience in website management, CMS platforms, and digital performance, who enjoys working in the detail to continuously improve digital experiences.

Your Impact

• Manage and optimise website content through CMS platforms, including page builds, landing pages, and user journeys
• Maintain website accuracy, functionality, and performance across mobile and desktop
• Support website enhancements from briefing through to testing (UAT) and launch
• Implement tagging and monitor performance using tools such as Google Analytics, Tag Manager, and Search Console
• Analyse user behaviour to identify opportunities to improve engagement, navigation, and conversion
• Support SEO through on-page optimisation and content improvements
• Collaborate with stakeholders to deliver website updates and digital initiatives
• Support digital campaigns (eDM, paid search) with a focus on driving traffic to and improving website performance

What Goodstart Can Offer You

• Flexible work arrangements giving you choice about when and how work will be done in order to better manage your work and non-work needs
• Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
• Access to discounted childcare (up to 15%)
• Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
• Discounted health care and access to employee wellbeing program with BUPA
• Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
• Free annual flu shot (optional)
• Option to purchase extra leave for even greater work life balance
• First Nations Support and Cultural Leave
• Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
• Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.

You’ll Bring To The Table

• Tertiary qualifications in Marketing, Advertising, Business or similar
• At least 3 years' experience in a marketing or digital marketing role, ideally with exposure to campaign delivery and website management
• Strong understanding of digital channels including SEO/SEM, email marketing, and paid media
• Experience working with CMS platforms and digital marketing tools (e.g. Google Analytics, Tag Manager, email platforms)
• A data-driven mindset with the ability to analyse performance and identify opportunities
• Strong attention to detail and ability to manage multiple priorities
• Excellent communication and stakeholder engagement skills
• A proactive, collaborative approach with a willingness to learn and grow
• Current QLD Blue Card or willingness to obtain

How To Apply

Click ‘Apply Now’ and submit your application.

We review applications as they are submitted. We encourage you to submit your application as soon as possible for your best chance to progress to the next stage of the process.

Have a question? Contact our Talent Acquisition Team via email recruitment@goodstart.org.au

At Goodstart we are deeply committed to Reconciliation and encourage Aboriginal and/or Torres Strait Islander people to apply. For further information and support email deadlycareers@goodstart.org.au

If you are a placement agency or external recruiter, please refrain from submitting resumes to Goodstart unless you have a signed staffing agency agreement with us. Goodstart will not be responsible for or pay any placement fees for candidates submitted by agencies that are not approved suppliers. Any resumes received from agencies or external recruiters without an agreement will be reviewed by Goodstart and may be shared with our internal recruiting team for their reference.

Supporting our people and protecting our children

We’re an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We’re also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.

Safety is our priority and we will take any action necessary to ensure that all children can feel safe and be safe, and are safeguarded from abuse, neglect and harm. As a Child Safe Organisation, all of our candidates must have or obtain a valid working with children check.