Head of Marketing

Marketing Head (Demand Generation, Hire360)

GoodSpace.ai | Noida, Sector 32 | On-site, 6 days | Reports to the founders

GoodSpace is an AI recruitment platform with 1.19M+ candidate profiles indexed. Hire360 is our full-service arm: clients sign a mandate, we run the search end to end on our own AI stack, we earn a success fee on the hired candidate's CTC. In the last eight months we signed a book worth over ₹26 Cr of candidate CTC across 200+ mandates.

We run a growing sales org across two desks, one selling to Indian founders and CHROs, one selling to companies hiring into India. A rep who prospects all day signs less. Your job is to keep both calendars full, and to own every channel that does it.

Cold email is mandate number one and it is not a side project here. We run an in-house sending platform, warmed mailbox capacity, and an AI research pipeline that personalizes at scale, and it has already signed mandates. You take it over hands-on from day one. This is a player-coach seat: the title says Head, and in month one you are personally in the campaigns finding what converts, the same way our VP of Delivery runs mandates personally in the first quarter.

What You Own

• The number. A lead is a meeting on a rep's calendar with a buyer who can sign a mandate, and you are measured on those, per desk, weekly. You know yesterday's replies, today's booked meetings and this week's gap before anyone asks.
• The machine. Sending infrastructure, domains, mailbox capacity, warmup and volume ramps, and the tooling and data budget behind them. Cold volume runs on secondary domains; goodspace.ai never sends cold. You plan capacity ahead of the sales team's growth, not behind it.
• The list. ICP sourcing, enrichment and verification for both markets, including the India reality of thin databases and catch-all domains: risky addresses go into low-volume probes, not full sequences. Bounce rate is your scoreboard.
• The copy. Generic blasts are banned here. Every send is personalized from research, and our AI pipeline makes that cheap. You write sequences that earn replies from cold CXOs and you kill underperforming angles weekly.
• Deliverability. SPF, DKIM, DMARC, Postmaster and provider reputation monitoring, complaint rates held under Google's thresholds, placement testing, blocklist monitoring, and the corporate gateways your buyers sit behind. Custom tracking domains or tracking off entirely; open rates never appear in your reporting. Burn a primary domain and you burn a quarter.
• Suppression. One global do-not-contact list enforced across every domain, mailbox and desk. An unsubscribed or bounced contact is never touched again, and every send carries working CAN-SPAM mechanics.
• The wider B2B surface. Email first, then the channels that compound it: LinkedIn outbound for the desks, the Hire360 pages a prospect checks before replying, client proof (case studies, testimonials, placement stories), and the events the founders speak at. You sequence these by expected meetings per rupee, not by what looks good.
• The handoff. A positive reply is not a lead yet. You qualify it, book it, brief the rep on who the buyer is and why they replied, and chase the no-shows. Phone comes into reply chasing and no-show recovery whenever it moves the show rate.
• Experimentation. Angles, subject lines, sequence lengths, send times, personalization depth. Tested at volume, decided by numbers, written down.
• The team. You start hands-on and hire against numbers: an outbound ops analyst when volume proves it, then the next channel owner. Build the function so it scales past you.
• The system. Campaign data lives in our platform. You are the design partner for our in-house email tooling with Product and Engineering, with a real voice on the roadmap and budget for commercial tools wherever they are better.

How You Are Measured

Qualified meetings held per desk per week is the headline, and behind it, mandates signed from marketing-sourced meetings. Alongside: reply rate, positive reply rate, show rate, bounce rate, spam-complaint rate, inbox placement, cost per booked meeting, and domains lost or paused per quarter. Targets are set with the founders in your first two weeks.

What We Need

Required

• 4+ years running cold outbound email for B2B where you owned meetings booked or pipeline sourced, not just sends and opens. More total marketing experience is welcome; the cold email years are non-negotiable
• You have run multi-domain, multi-mailbox sending at real volume, and you can explain exactly how you kept placement healthy while ramping
• Deliverability fluency: authentication, warmup, placement testing, complaint and bounce management, Postmaster monitoring. You can diagnose "we are landing in spam" inside a day
• Hands-on with the modern stack: Smartlead, Instantly, Apollo, Clay or their equivalents, plus list building and enrichment for hard markets, India included
• You write copy yourself, and you have the reply numbers to prove it works on cold senior buyers
• You have owned a function or a book, not just executed inside one: an agency pod, a client portfolio, or a company's whole outbound motion

Preferred: outbound for recruitment, staffing or HR services; you have run 20+ domains at four-figure daily volume; deliverability scar tissue, from Spamhaus listings to Microsoft blocks to Proofpoint and Mimecast; you script your own stack with APIs when the tool falls short; you have hired and ramped at least one person under you.

How you work: you check placement before you check replies, you would rather send two hundred researched emails than two thousand sprayed ones, an empty rep calendar is your miss, and you write down what worked so nobody relearns it.

What You Get

The Marketing Head seat at a company where marketing has proven demand waiting for it, not a brand to invent. An in-house sending platform and an engineering team that treats your workflow as a product surface. An AI research pipeline and a curated ICP corpus instead of a cold start. Two desks that want more meetings than they get today. Direct line to the founders, and the budget case for your first hire is yours to make with numbers. Fixed plus a performance component tied to qualified meetings held, with a kicker on marketing-sourced mandates signed, benchmarked at market and calibrated to experience. ESOPs for the right candidate.