Growth Marketing Manager, Events & Field

Goodpath is a Whole-Person Virtual Clinic transforming how chronic conditions are treated. Our personalized care programs integrate physical, mental, and lifestyle medicine in one platform to treat multiple health conditions. We partner with leading employers and benefits consultants to improve employee health outcomes while reducing healthcare costs.

About the Role

We’re seeking a strategic and hands-on Events & Field Marketing Manager to lead our multi-channel event strategy. You will drive top-of-funnel growth and brand visibility by managing national conferences, regional networking groups, VIP field events, consultant gatherings, and virtual experiences. This role blends event strategy, logistics, and marketing with a focus on ROI.

What You’ll Do

• Collaborate to develop and champion the event strategy and calendar across conferences, regional groups, consultant events, VIP field events, and webinars
• Plan and execute logistics for in-person and virtual events, including venue selection, budget management, collateral, gifting, and vendor coordination
• Identify and secure speaking opportunities at key industry events; collaborate with content and medical teams to complete proposal writing and submission process
• Collaborate cross-functionally with sales, partnerships, and marketing teams to drive success before, during, and after the each event
• Manage post-event follow-up, including reporting, lead handoff, and ROI tracking
• Build strong relationships with consultants, partners, and event organizers to uncover high-value opportunities
• Support webinar series and virtual experiences, including platform setup, speaker prep, and audience engagement strategies

What We’re Looking For

• 5+ years of experience in B2B event marketing or field marketing in digital health or HR/benefits
• Proven success managing multiple event types: trade shows, executive dinners, webinars, partner events, etc.
• Strong project management skills with attention to detail and ability to manage external vendors and internal stakeholders
• Excellent written communication skills, including experience writing speaker abstracts or panel proposals
• Comfort in a fast-paced, startup environment where strategic thinking and hands-on execution go hand in hand
• Strong collaborator, team player, and ability to lead from the side and from the front to drive cross-functional team success at events
• Experience with marketing automation tools and CRMs (HubSpot a plus)

Why You’ll Love Working Here

• Opportunity to shape the public face of a mission-driven healthcare company
• High ownership and growth opportunities for a key channel
• Collaborative, mission-driven team with a commitment to innovation and creativity
• Competitive salary and equity compensation
• Flexible PTO & medical, dental, and voluntary benefits
• Remote-first flexibility with occasional travel to key events