Marketing Operations Manager

Job Title: Marketing Operations Leader (Real Estate, Land)

Employment Type: Contract to Full-time

Job Location: Remote

Salary Range: Base up to $5,000 + healthy monthly commissions based on company and individual performance

About the Company:

GoldSoil, based in Austin, Texas, is a leading land investment company with over 7 years of operation. With one of the largest land operations in the country and a team spread across multiple states and countries, we specialize in wholesale and subdividing land, focusing on mid to long-term land investments in several states including Texas, North Carolina, South Carolina, Florida, Georgia, and others. GoldSoil has completed over 1,000 land acquisitions, including residential, agricultural, and commercial real estate. Our experience and commitment to our customers make us a trusted partner in the real estate circuit.

Why This Role?

We are seeking a highly skilled Marketing Operations Leader with deep expertise in real estate—specifically in the land marketing space. This role is responsible for overseeing all aspects of land property marketing, listing execution, and team operations across platforms. The ideal candidate is strategic, detail-oriented, and experienced in working within AI-driven and tech-enabled ecosystems to enhance speed, quality, and results.

Key Responsibilities:

• Own the full marketing and listing lifecycle for land properties on platforms including Facebook Marketplace, MLS, Land.com, company website, and outbound campaigns.

• Attend pricing, listing, and portfolio analysis meetings and translate insights into actionable marketing updates and listing adjustments.

• Design and oversee creation of compelling visuals using aerial imagery, maps, and design tools to highlight key property attributes.

• Work within an existing AI-driven and tech-enabled marketing ecosystem, using available tools to improve productivity and listing quality.

• Use CRM tools like Salesforce to manage deals, drive daily operational activity, track listings, tasks, and ensure work is moving forward.

• Be comfortable using tools like AI for listing creation, AI meeting summaries, photo editing, and Claude for research or content generation.

• Leverage Photoshop, Illustrator, and Canva to create high-quality visuals and marketing deliverables.

• Propose and execute new marketing strategies to increase visibility, engagement, and conversions.

• Lead and manage a high-performing marketing team, assigning tasks and ensuring timely and accurate delivery.

• Recruit and onboard new talent to strengthen the marketing function.

• Track team output using defined KPIs and continuously improve based on results.

• Collaborate closely with acquisitions, sales, and due diligence teams to ensure seamless workflow and listing readiness.

Requirements:

• 3+ years of real estate marketing experience, with a strong focus on land properties.

• Deep understanding of land-specific factors (e.g., access, topography, zoning, utilities).

• Proven ability to create engaging marketing content using tools like Canva, Photoshop, Illustrator, or similar.

• Experience using AI tools (e.g., ChatGPT, Claude, AI meeting assistants, design automation platforms).

• Familiarity with listing platforms such as MLS, Land.com, Zillow, Facebook Marketplace, etc.

• Strong project and team management skills; experience in hiring and delegation.

• Daily experience using CRM tools like Salesforce for tracking progress and managing listings and deals.

• Ability to analyze KPIs and make data-driven decisions.

• Excellent communication and cross-functional collaboration skills.

What We Look For:

• Highly Accountable: Accountability is everything at GoldSoil. This is where we start.
• Creative Thinker: Generates ideas to push the limits.
• Team Player: We are a global team of 30 and counting—collaboration is how we move forward.
• Goal-Oriented: No individual goals can exist in isolation—our success lies in hitting company goals together.
• Results-Driven: Focused on impact, not just staying busy.
• Outcome-Focused: Prioritizes high-value tasks that drive measurable outcomes.
• "Whatever It Takes" Attitude: Being unreasonable is the motto we live with.

GoldSoil’s Mission:

Empowering landowners to convert their property into cash, while enabling buyers to achieve their land ownership dreams.

GoldSoil’s Vision:

To become the leading wholesale marketplace for land buying and selling in the US.

GoldSoil’s Our Core Values:

• Take Ownership: Extreme accountability delivers extraordinary results.
• Team Player: Get inspired by team members’ success rather than compete.
• Hunger to Learn: Continuously unlearn and learn new skills, be coachable, and adjust to change.
• Purpose Driven: Focus on personal, professional, and financial goals.
• Result Oriented: Understand how your work impacts the company’s bottom line.
• Giving Back: Contribute a portion of earnings to the community.

GoldSoil is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Looks like a good fit? Contact hiring manager kelly.s@theacrehub.com with your resume and/or questions.