At Goldie Locks®, we believe all good hair tells a story and we’re here to make it unforgettable. As a luxury, professional-first hair care brand, we develop high-performance products that blend results, and indulgent experience. From supplements and scalp care to styling and daily rituals, we create solutions that meet our customers and stylists where they are and elevate everything they touch.

Our story is finding its audience and we are looking for an individual to become the commercial heart of our digital world.

The Role

As Director of Brand Marketing, you will be the architect of the Goldie Locks® story across every touchpoint from innovation pipeline to product launch to 360° campaigns. You’ll translate insights into strategies that inspire, lead cross-functional teams through seamless execution and ensure every project reflects our vision of artistry, luxury, and accessibility.

This is a pivotal leadership role where brand storytelling meets commercial impact. You’ll be trusted to expand our presence, deepen our cultural relevance, and deliver experiences that connect emotionally while driving measurable growth.

Responsibilities

Lead the annual brand marketing calendar, ensuring seamless integration across launches, campaigns, and activations.
Translate consumer and stylist insights into strategies that resonate and drive measurable impact.
Monitor beauty, luxury, and lifestyle trends to keep Goldie Locks® culturally relevant and ahead of the curve.
Own KPI setting and brand vision for events, including experiential activations and trade shows, ensuring they deliver both storytelling and sales impact.
Direct influencer and affiliate partnership campaigns, leading the team to align initiatives holistically across brand, sales, and community growth.

Innovation & Launches

Partner cross-functionally (Product Development, Education, Sales, Operations) to bring new products to market with precision and impact.
Create launch briefs, positioning documents, and go-to-market toolkits to ensure alignment across all teams.
Own campaign development from concept to execution, delivering creative that feels premium and unforgettable.

Go-to-Market Execution

Oversee planning and execution of integrated campaigns across DTC, salon, and retail and e-commerce partners.
Ensure creative assets and messaging are consistent across digital, retail, and experiential touchpoints.
Lead GTM process improvements, creating clear structures, trackers, and timelines for efficiency.
Deliver post-launch recaps and performance reviews, connecting outcomes back to KPIs.

Leadership & Insights

Inspire, coach, and develop a high-performing marketing ecosystem.
Foster collaboration across Marketing, Sales, Operations, and Education.
Use data, consumer feedback, and competitive intelligence to guide strategy and refine execution.

What we are looking for:

7+ years experience in marketing or brand management within beauty, luxury, or lifestyle industries.
Proven track record of building and executing campaigns that deliver results and grow brand equity.
A balance of creative storytelling and operational discipline you can dream it and deliver it.
Strong leadership experience with cross-functional collaboration.
Deep understanding of consumer and cultural trends within beauty and lifestyle.

Perks + Benefits