Gold & Aron is an executive search firm. We are recruiting on behalf of our client: a high-growth, AI foundation model pioneer building core infrastructure for real-time voice and audio intelligence ($200M+ raised).
Our client is looking for a Senior Director, Events & Field Marketing to unify how the company shows up in person: from its own offices, to leading industry tradeshows, to its first flagship event series. You will lead two functions as one team: a small corporate events team already in place, and a field marketing function you will build from zero across the US and key international cities. This exceptional individual will:
- Build the field marketing team from the ground up across the US and key international hubs: hiring, onboarding and setting the strategy in each geography.
- Own and launch the company's 1st flagship event series this year and lead its expansion globally.
- Build a repeatable events playbook, with AI-enabled workflows for logistics, planning and attribution.
- Create a series of meetups, happy hours, talks or workshops in the office for developers, customers or industry stakeholders, expanding the series as new offices are established.
- Represent the company at leading industry events, and deepen sales/marketing team alignment from strategy through pipeline.
- Create a measurement framework that ties field, event and roadshow spend to pipeline and revenue.
Ideal Profile:
- 10+ years in field marketing and/or events, with at least 4 of those years managing a team.
- Has grown a field marketing or events function from nothing into a real, multi-region operation.
- Has personally taken an owned, branded event from first idea to launch day.
- A natural systems thinker: builds the tools, templates and (ideally) AI-threaded processes that make a program repeatable vs. starting from scratch each time.
- Manages budgets and vendor relationships. Interacts and manages relationships with senior stakeholders across teams.
- Comfortable making the case in a room full of executives for how events and community work drive revenue.
- Bonus: prior exposure to US, APAC and/or EMEA markets. A background in B2B SaaS, developer tools or AI/infrastructure companies.
Location: San Francisco Bay Area (hybrid) or Remote (US).