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Job Summary
The Marketing Planner will be responsible for ingesting insights from first and third-party research, analyzing marketing channel performance, and aligning these insights with business goals to formulate comprehensive plans and briefs for our creative and channel teams. This role requires a strategic thinker with strong analytical skills and the ability to translate data into actionable marketing strategies.
The ideal candidate should have experience forming insights from data, writing and delivering creative briefs, ensuring deliverables are aligned to the brief strategy and intent and managing projects to established timelines. They should have strong confidence in providing clear and concise feedback and direction to peer teams working from their briefs.
Job Requirements
Education
Work Experience
Required Licenses/Certifications
GoHealth Core Values
Additional Knowledge, Skills and Abilities Required
Other Required KSA’s Or Functional Competencies
Additional Knowledge, Skills, and Abilities _Preferred
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Essential Functions
Research and Analysis: In partnership with marketing leadership and Business Intelligence, gather and analyze insights from first-party (internal) and third-party (external) research sources to understand market trends, consumer behavior, and competitive landscape.
Develop a deep understanding of our health system partners, our markets, our target audiences, best practices across channels and programs, and share those learnings liberally with others.
Performance Evaluation: In partnership with channel owners, monitor and evaluate the performance of various marketing channels (e.g., digital, social media, email, print) to identify strengths, weaknesses, and opportunities for improvement.
Strategic Planning: Develop marketing plans that align with business objectives, leveraging insights from research and channel performance data.
Brief Creation: Formulate detailed briefs for creative and channel teams, ensuring that all marketing activities are cohesive and strategically aligned, rooted in data and insights.
Testing: Serve as a key stakeholder in developing testing plans, surfacing test opportunities, and driving application of test results to ensure effective marketing strategies.
Collaboration: Work closely with cross-functional teams, including creative, channels, partnerships, operations to ensure seamless execution of marketing strategies.
Project Management: Oversee the planning, execution, and completion of projects, ensuring they are delivered on time, within scope, and within budget. Coordinate with various teams to manage resources, timelines, and deliverables effectively.
Note: This job description is not inclusive of all the duties of the position. You may be asked by leaders to perform other duties. Management reserves the right to revise this position description at any time.
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All qualified persons are granted an equal opportunity for employment without regard to race, color, religion, sex, sexual orientation and gender identity or expression, age, national origin, citizenship status, disability, genetic information, medical condition, family care leave status, pregnancy or pregnancy-related condition, otherwise qualified disabled or veteran status. The company will comply with all fair employment laws in each of the jurisdictions where we conduct business.
For applicants in California, please review our California Consumer Privacy Statement here. https://www.gohealthuc.com/privacy-policy