Web Designer

Key Responsibilities

Design & Visual Development

• Design and optimize landing pages, websites, and digital ads for maximum conversion rates
• Create visually compelling designs that align with brand guidelines while driving user engagement
• Develop wireframes, mockups, and prototypes using Figma
• Design responsive layouts that work seamlessly across desktop, tablet, and mobile devices
• Collaborate with stakeholders to translate business objectives into effective design solutions

Conversion Rate Optimization

• Apply CRO principles and best practices to all design work
• Conduct design analysis and recommend improvements based on user behavior and testing results
• Design A/B test variations for landing pages and advertisements
• Optimize user experience flows to maximize conversion funnels
• Stay current with CRO trends, tools, and methodologies

Cross-Industry Expertise

• Adapt design approach and aesthetic to suit different industries and target audiences
• Understand unique design requirements and user expectations across B2B and B2C segments
• Create designs that resonate with diverse demographics and business contexts
• Maintain design consistency while customizing for specific market needs

Requirements

• 5+ years of professional web design experience with a strong portfolio in landing pages and website design.
• Expertise in designing for both B2B and B2C audiences across multiple industries.
• Proven ability to create high-converting landing pages and advertisements.
• Deep understanding of conversion rate optimization principles.
• Expert proficiency in Figma
• Strong foundation in UX/UI design principles, responsive design, and mobile-first approaches.
• Experience working with design systems and ensuring brand consistency.
• Knowledge of typography, color theory, and layout principles
• Ability to craft designs that balance aesthetic appeal and functional performance.
• Familiarity with web accessibility standards and best practices.
• Fluent in English
• Strong project management abilities

Preferred Qualifications (Nice to Have)

• Basic HTML and CSS knowledge for better design-to-development handoff
• Motion design skills and experience with animation tools
• Video editing capabilities for multimedia content creation
• Experience with additional design tools (Adobe Creative Suite, Sketch, etc.)
• Knowledge of analytics tools and data-driven design decisions
• Familiarity with marketing automation platforms and CRM systems
• Previous agency or consultancy experience

Portfolio Requirements

Candidates must submit a portfolio demonstrating:

• Landing page designs with clear conversion goals and results where available
• Website designs for both B2B and B2C clients
• Ad designs across various formats and platforms
• Examples of work across different industries
• Before/after examples of CRO improvements (if available)
• Mobile and responsive design examples