Web Designer/Landing Page Expert

Position Overview

We are seeking a highly experienced and versatile landing page designer to join our team on a

contract basis. The ideal candidate will have extensive experience designing high-converting

landing pages, digital ads, and websites for both B2B and B2C markets across multiple

industries. This role requires a strategic design mindset with proven expertise in conversion rate

optimization (CRO) and the ability to create compelling visual experiences that drive results.

Key Responsibilities

Design & Visual Development

• Design and optimize landing pages and digital ads for maximum conversion rates
• Create visually compelling designs that align with brand guidelines while driving user engagement
• Develop wireframes, mockups, and prototypes using Figma
• Design responsive layouts that work seamlessly across desktop, tablet, and mobile devices
• Collaborate with stakeholders to translate business objectives into effective design solutions

Conversion Rate Optimization

• Apply CRO principles and best practices to all design work
• Conduct design analysis and recommend improvements based on user behavior and testing results
• Design A/B test variations for landing pages and advertisements
• Optimize user experience flows to maximize conversion funnels
• Stay current with CRO trends, tools, and methodologies
• Cross-Industry Expertise
• Adapt design approach and aesthetic to suit different industries and target audiences
• Understand unique design requirements and user expectations across B2B and B2C segments
• Create designs that resonate with diverse demographics and business contexts
• Maintain design consistency while customizing for specific market needs

Required Qualifications

Experience & Skills

• 5+ years of professional web design experience with a strong portfolio demonstrating landing page and website design
• Extensive experience designing for both B2B and B2C audiences across multiple industries
• Proven track record of designing high-converting landing pages and advertisements
• Deep understanding of conversion rate optimization principles and best practices
• Expert-level proficiency in Figma for design creation, collaboration, and handoff
• Strong understanding of user experience (UX) principles and user interface (UI) design
• Knowledge of responsive design principles and mobile-first design approach
• Experience with design systems and maintaining brand consistency across projects

Design Expertise

• Exceptional visual design skills with strong attention to detail
• Understanding of typography, color theory, and layout principles
• Ability to create designs that balance aesthetic appeal with functional performance
• Experience designing for various digital advertising platforms
• Knowledge of web accessibility standards and best practices

Professional Skills

• Fluent in English
• Ability to receive and incorporate feedback effectively
• Strong project management skills and ability to meet tight deadlines
• Experience working in fast-paced, collaborative environments
• Self-motivated with ability to work independently as a contractor

Preferred Qualifications (Nice to Have)

• Basic HTML and CSS knowledge for better design-to-development handoff
• Motion design skills and experience with animation tools
• Experience with additional design tools (Adobe Creative Suite, Sketch, etc.)
• Knowledge of analytics tools and data-driven design decisions
• Familiarity with marketing automation platforms and CRM systems
• Previous agency or consultancy experience

Portfolio Requirements

• Candidates must submit a portfolio demonstrating:
• Landing page designs with clear conversion goals and results where available
• Website designs for both B2B and B2C clients
• Ad designs across various formats and platforms
• Examples of work across different industries
• Before/after examples of CRO improvements (if available)
• Mobile and responsive design examples