App Marketing Analyst

About the company

Our client is a well-funded startup on a mission to build the world’s most scalable ad agency. Backed by top Silicon Valley investors, their team is made up of engineers, media buyers, and designers working at the intersection of AI, data, and performance marketing.

They are developing tools and processes to make ad performance smarter, faster, and more scalable than ever before-combining the power of AI automation with human insight to deliver results that are otherwise impossible.

About the Role

This role is ideal for someone who is:

• Customer-obsessed (yes, they really mean it!)
• Passionate about performance marketing and ad network strategy
• Eager to experiment with the latest AI marketing tools
• Naturally curious and in-tune with social media trends
• Confident in building and managing campaigns for mobile apps across multiple ad platforms

As a Growth Marketing Strategist, you’ll play a key role in setting and executing user acquisition strategies, while collaborating with both internal teams and external clients.

Key Responsibilities

• Manage performance marketing accounts for mobile app clients
• Plan and execute media buys across Meta, TikTok, Snapchat, and paid search platforms like Apple Search Ads and Google UAC
• Lead creative production workflows and ensure smooth asset handoff to media channels
• Design and refine creative testing frameworks tailored to individual app needs
• Analyze campaign data to extract actionable insights that drive optimization
• Communicate campaign performance and insights to internal stakeholders and clients
• Leverage MMPs and analytics dashboards to manage attribution, reporting, and measurement
• Contribute to discussions around CAC, LTV, payback windows, and run rates
• Conduct A/B and multivariate testing to improve performance across the funnel
• Collaborate with the product and data teams on analytics infrastructure and data flow

Required Qualifications

• 2–3 years of experience in growth marketing or user acquisition
• 1–2 years of hands-on experience in app performance marketing, particularly on paid social (this will be tested)
• Familiarity with mobile measurement platforms (MMPs) such as AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge
• Solid understanding of iOS attribution, including SKAdNetwork, ATT, and probabilistic methods (this will be tested)
• Proficiency with tools like Meta AEM, TikTok ADC, and Google UAC
• Proven experience running iOS app campaigns optimized for CPA, ROAS, and LTV
• Comfortable operating in a fast-paced, high-output environment

Preferred Qualifications

• Demonstrated curiosity and ongoing learning in industry trends
• Experience with consumer subscription apps and freemium models
• Understanding of onboarding flows, retention strategies, and paywall testing
• Flexibility and strategic thinking around platform changes, especially iOS and social algorithm shifts

What You’ll Get

• Join a global, collaborative team with a flexible, remote-first culture
• Opportunity to work on cutting-edge campaigns using innovative tools and strategies
• Annual company offsite – travel to a new location each year to connect and celebrate with the team