Experienced Digital Marketing Associate (super fast, tech savvy and creative)

Company Description

At Gnowbe, we believe in impactful training that connects organizations and empowers teams to learn, grow, and achieve together. Our platform enables businesses to create engaging, transformative training experiences that drive real-world impact and behavior change. With features like AI training design tools, microlearning, social learning, and gamification, Gnowbe makes it easy to develop content that inspires action and drives success.

Role Description

This is a full-time remote role for an Experienced Digital Marketing Associate at Gnowbe. The role involves utilizing social media marketing, digital marketing, web analytics, online marketing, and communication skills to create impactful marketing campaigns. The Digital Marketing Associate will be responsible for implementing marketing strategies, analyzing campaign performance, and driving engagement across online channels.

Responsibilities

• Own key marketing channels: Own our SEM campaigns, website updates, and affiliate marketing initiatives. You'll be the driving force behind executing, analyzing, and optimizing our SEM efforts to maximize impact.
• Drive lead generation: Develop and implement strategies to increase high-quality leads. Experiment with different channels and tactics to find what works best.
• Content collaboration: Contribute to the creation of engaging marketing content, including blog posts and email campaigns.
• Data and analytics: Analyze campaign performance data in HubSpot, Google Analytics and social media channels to identify trends, opportunities, and areas for improvement.

Qualifications

• 2+ years of hands-on digital marketing experience
• Proven track record of success in running SEM campaigns and generating leads.
• Strong analytical skills with the ability to make data-driven decisions.
• Excellent communication and collaboration skills.
• Ability to work independently and remotely
• A passion for digital marketing and a desire to learn and grow.
• Experience with Google Ads, Google Analytics, and HubSpot. Bonus points for experience with Google Search Console
• Bachelor's degree in Marketing, Communications, or related field
• Bonus points: Experience with SEO, content marketing, and/or affiliate marketing, knowledge of eLearning and training industry is a plus