Product Marketing Specialist

Position: Product Marketing Specialist

Location: Remote

Industry: SaaS, Hospitality Tech, Smart Infrastructure

About Company:

The client is a leading innovator in the smart hospitality industry, a company dedicated to transforming the way hotels, short-term rentals, and multi-family properties manage their digital infrastructure. Based in Plano, Texas, this organization leverages an AI-powered, cloud-native platform to streamline operations, enhance guest experiences, and optimize property management through cutting-edge IoT solutions.

Position Overview

We are seeking a Product Marketing Specialist to drive strategic marketing initiatives and position us as a leader in smart infrastructure management for the hospitality industry. Reporting directly to the CRO, this role will focus on building brand awareness, managing communications, and driving demand through innovative marketing strategies.

Key Responsibilities

• Brand Management – Develop and maintain consistent brand positioning across corporate communications, website, LinkedIn, and social media.
• Public Relations & Media – Identify cost-effective ways to generate media awareness and secure regular industry coverage.
• Thought Leadership – Work with executives to create and promote high-value content like white papers and blogs.
• Campaigns & Demand Generation – Drive integrated marketing campaigns, including partner collaborations and event marketing.
• Cold Outreach & Lead Generation – Conduct outbound calls and emails to identify and qualify business opportunities.
• Lead Nurturing – Maintain engagement with prospects through follow-ups until they're ready for sales handoff.
• Content Creation – Develop marketing collateral, web and social content, blog posts, customer decks, case studies, and video assets.
• Market Insights – Conduct market and competitive analysis to refine brand positioning and messaging.
• Performance Tracking – Measure and report key performance metrics for corporate marketing initiatives.

Qualifications

• 4+ years of corporate marketing experience.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong ability to understand and communicate SaaS product value.
• Exceptional writing and storytelling skills.
• Experience with website management & social media marketing.
• Ability to work cross-functionally across product, marketing, sales, and customer success teams.
• Hands-on, resourceful, and results-driven mindset.

Preferred Skills

• Experience in IoT or Proptech is a plus.
• Familiarity with Product-Led Growth (PLG) strategies.

This role is perfect for someone who thrives in a fast-paced, high-impact environment and is excited to drive growth and brand awareness in the hospitality tech space.

Why Join Us?

• Early-stage leadership: Build and shape the core technology of a high-growth AI startup.
• High impact: Drive the development of an AI-driven product from inception to scale.
• Growth: Opportunity to lead and scale the engineering team as we grow.

What We Offer:

• Competitive base salary
• Comprehensive health insurance
• High-impact role with direct influence on company success