Senior Digital Marketing Manager

Reporting to the Chief Marketing & Admissions Officer, the Senior Digital Marketing Manager will lead the digital strategy for our global K–12 private education group. This is a pivotal, high-impact role responsible for developing and orchestrating digital marketing initiatives that drive awareness, engagement, and pupil acquisition across multiple schools, regions, and markets.

The ideal candidate will act as both a strategic lead and an executional partner, managing external digital agencies and advising local and regional marketing teams. The role requires a well-rounded digital expert with deep performance marketing knowledge, a collaborative mindset, and the ability to operate effectively across a decentralised, international structure and diverse cultural environments.

Key Responsibilities

Strategic Leadership & Governance

• Define and implement the global digital marketing strategy to support enrolment growth and brand building across all schools and markets.

• Serve as the centre of digital excellence, offering strategic direction and coaching to regional and local marketing leads on digital best practices.

• Drive alignment of messaging and KPIs across global campaigns, regional activations, and localised school-level efforts.

Agency & Vendor Oversight

• Lead the relationship with digital performance and media agencies, including contract negotiation, scope management, and performance oversight.

• Ensure accountability and efficiency in media spend — proactively identify overlapping campaign efforts and negotiate improved fee structures.

• Regularly review agency impact on lead generation, cost per acquisition, and digital ROI.

Lead Generation & Performance Marketing

• Oversee paid media strategy and execution (Google Ads, Meta, LinkedIn, Display, etc.) in partnership with agencies and school marketing teams.

• Develop campaign briefs, messaging frameworks, and reporting structures that serve multiple international markets.

• Monitor funnel metrics and refine campaigns to improve conversion rates.

Website Management & SEO

• Own the group-wide website strategy including UX improvements, SEO, and analytics.

• Coordinate with local teams on school-level pages to ensure brand consistency and performance optimisation.

• Oversee technical SEO audits and lead implementation plans.

Social Media & Content Amplification

• Set guidelines and strategies for social media, ensuring brand consistency and engagement.

• Oversee paid social campaigns and advise on content strategies.

• Collaborate with creative teams to produce high-performing digital assets.

Data, Analytics & Optimisation

• Develop, review and oversee dashboards and reporting frameworks for digital KPIs.

• Analyse performance to generate insights and guide investments.

• Monitor enrolment funnel attribution to optimise digital journeys.

Innovation, Integration & Collaboration

• Explore new platforms and MarTech tools to enhance digital impact.

• Lead knowledge sharing, toolkits, and training for school marketers.

• Collaborate cross-functionally to deliver integrated campaigns.

Key Qualifications

• Bachelor’s or Master’s degree in Marketing or a related field.

• 7–10+ years of digital marketing experience, ideally in multi-site organisations.

• Proven success managing agencies and digital lead generation.

• Deep knowledge of paid media, SEO, CRM platforms, and analytics.

• Strong project management and cross-functional communication skills.

• Data-driven mindset and stakeholder engagement capabilities.

Preferred Skills & Experience

• Proven track record in lead generation for complex services or high-value customer acquisition.

• Background in K–12 education or experience within multi-site/global organisations.

• Experience leading teams and initiatives in international, cross-cultural environments.

• Comfort with decentralised structures and balancing global strategy with regional execution and support.

Safeguarding Statement:

Globeducate is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.We particularly welcome applications from under represented groups including ethnicity, gender, transgender, age, disability, sexual orientation or religion.

Successful applications will be subject to child protection screening, including robust vetting procedures, checks with past employers, and relevant safeguarding assessments.