Technical Marketing Manager

About Globant

At Globant, we are reinventing businesses through innovative technology and human-centric solutions. We leverage cutting-edge technologies, including AI, Cloud, Data, and Digital Platforms, to help our clients thrive in rapidly evolving markets. As part of our continued growth, we are seeking an experienced MarTech Manager to drive transformative marketing technology strategies for our global clients.

Position Summary - Adobe / Martech Role

Minimum experience:

• +8 years in digital marketing, technology, development, architecture
• +3 years in managing the mandatory tools listed below

Responsibilities

• Enhance Integrations: strengthen and optimize integrations between Adobe Experience Cloud solutions and other systems.
• Technical Documentation: create and maintain clear, detailed documentation to support technical teams and ensure knowledge transfer.
• Problem Solving: troubleshoot and resolve complex technical challenges related to MarTech integrations and custom features.
• Innovation & Enhancements: identify opportunities to improve existing MarTech integrations, design new features and coordinate Proofs of Concept.
• Collaboration: work closely with front-end and back-end teams to deliver scalable, reliable solutions across the marketing technology stack.
• Opportunity detection: identifying possible opportunities to continue to grow Globant’s presence within Dick’s Sporting Goods’ MarTech portfolio

Required Qualifications

• Adobe Experience Platform (AEP): hands-on experience with data ingestion, schema/xDM design, audience segmentation and governance.️
• Adobe Real-Time CDP (RT-CDP): expertise in identity resolution, ingestion and audience activation.️
• Adobe Journey Optimizer (AJO): ability to configure and orchestrate cross-channel customer journeys and personalization campaigns.️
• Adobe Target Premium: experience designing and executing personalization, recommendations, A/B testing and multivariate
• Software Engineering: experience integrating platforms and APIs and migrating complex custom features.
• Full-Stack Collaboration: ability to collaborate with front-end and back-end teams with a solid grasp of how custom features and integrations are built and maintained.
• JavaScript, HTML, CSS: technical proficiency for tag implementation, web personalization, debugging and front-end customizations.
• Business vision: ability to detect opportunities for growth.

Preferred Qualifications (Nice to have)

• Adobe Experience Manager (AEM): understanding of content management, personalization and integration with Adobe stack is nice to have.
• Databricks: experience building and optimizing data pipelines, data ingestion, and transformation to support marketing and analytics use cases.
• SQL: strong skills in querying, validation, and optimization for marketing datasets.

At Globant, we believe that diversity makes us stronger and innovation thrives in inclusive teams. We encourage candidates from all backgrounds to apply.

The base salary range for this position in the U.S. is $100,000 - $153,000 per year + variable/incentive compensation + equity + benefits. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location.

We are interested in hard-working, fast-learning talents and we have the know-how and scale to help you make your own career path. If you seek an entrepreneurial, flexible and team-oriented culture, come join us.

We are ready!