Senior Marketing Manager

Position: Senior Marketing Manager

Location: Remote (LATAM Only)

Employment Type: Full-Time (40 hours/week)

Perks:

• Competitive pay
• Weekly pay (Every Friday)
• HMO coverage
• Performance-based bonuses
• Work with a high-caliber team passionate about innovation and well-being

About the Company:

A rapidly growing telehealth startup is on a mission to redefine longevity and wellness through a blend of conventional medicine, lifestyle coaching, and innovative therapies.

Role Overview:

We’re seeking a Senior Marketing Manager who thrives in fast-paced environments and excels at performance marketing. In this role, you’ll take full ownership of customer acquisition efforts, creative strategy, and campaign optimization. You’ll collaborate with a mission-driven, execution-focused team to build a standout consumer brand in the wellness space.

Responsibilities:

• Strategic Leadership: Define KPIs, oversee six-figure media budgets, lead reporting cycles, and drive marketing effectiveness.
• Meta Ads (Required): Plan and execute high-impact Facebook/Instagram campaigns, optimizing for eCommerce metrics like ROAS, CPA, and LTV.
• Campaign Execution: Design and test full-funnel strategies—offers, creatives, audiences, and landing pages.
• Creative Direction: Guide design/content teams to produce scroll-stopping visuals and conversion-friendly funnels.
• Conversion Optimization: Improve pre-click, post-click, checkout, and upsell performance across the user journey.
• Analytics & Attribution: Use tools like Google Analytics, Triple Whale, or Hyros to measure and refine performance.
• Cross-Channel Growth: Contribute to broader marketing efforts including SEO, email/SMS, influencer marketing, and social media.

Who You Are:

• Fluent in English (written and spoken)
• Located in Latin America
• A seasoned performance marketer with a track record in eCommerce
• Highly analytical and experienced with campaign iteration and A/B testing
• Comfortable leading strategy and execution
• Curious, proactive, and excited about emerging tech (especially AI and automation)

Nice-to-Haves:

• Knowledge of Google Ads (Search, YouTube, Shopping)
• Experience with email/SMS platforms like Klaviyo or Go High Level
• Familiarity with Shopify and landing page builders like Webflow or Replo
• Background in influencer or UGC campaign management
• Strong eye for branding and visual marketing