Senior Digital Marketing Specialist

• Job Title: Senior Digital Marketing Specialist
• Schedule: Full-Time (40 hours per week)
• Time Zone: U.S. Business Hours
• Location: Remote (Latin America Preferred – Open to Southeast Asia)

Overview:

Ready to own the marketing engine behind a growing healthcare business and directly impact patient growth?

Join an expanding healthcare practice committed to delivering exceptional patient care and outstanding patient experiences. As the organization continues to grow, they are investing in a dedicated marketing professional focused exclusively on patient acquisition, lead generation, and measurable business growth.

Unlike an agency environment where attention is divided among multiple clients, this role offers the opportunity to focus entirely on one business, one brand, and one mission. You'll lead the strategy, execution, optimization, and performance analysis of digital marketing initiatives designed to attract qualified patients and maximize return on investment. The ideal candidate combines strategic thinking with hands-on execution and is passionate about using data, technology, and AI-powered tools to drive results.

Key Responsibilities

Paid Advertising Management

• Manage, optimize, and scale Google Ads campaigns, including Search, Display, and Performance Max
• Create, manage, and optimize Meta advertising campaigns across Facebook and Instagram
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign structures
• Monitor campaign performance and improve underperforming campaigns proactively
• Optimize advertising spend to maximize lead quality, patient acquisition, and ROI
• Manage budgets and allocate advertising spend effectively across platforms

Marketing Strategy & Funnel Development

• Develop and execute digital marketing strategies aligned with business growth objectives
• Build and manage full-funnel marketing campaigns across awareness, consideration, and conversion stages
• Implement remarketing and retargeting strategies across Google and Meta platforms
• Identify opportunities to improve lead generation, conversion rates, and patient acquisition performance
• Collaborate with leadership and internal teams to align marketing initiatives with business goals
• Continuously refine marketing strategies based on performance data and insights

Performance Analysis & Reporting

• Track, analyze, and report on key marketing performance metrics
• Evaluate campaign effectiveness and identify successful and underperforming strategies
• Measure ROI across all marketing initiatives and provide data-driven recommendations
• Prepare monthly reports highlighting lead generation, patient acquisition, conversion rates, and growth opportunities
• Utilize analytics and reporting tools to uncover trends and actionable insights

Marketing Technology & Website Optimization

• Manage CRM systems and lead tracking processes
• Maintain and optimize website content through WordPress or similar content management systems
• Support landing page optimization and conversion rate optimization (CRO) initiatives
• Implement and maintain Google Analytics, Meta Pixel, and conversion tracking systems
• Ensure marketing systems, tracking, and reporting remain accurate and effective

AI & Marketing Automation

• Utilize AI tools such as ChatGPT, Gemini, Jasper, Canva Magic Studio, Claude, Manus, and similar platforms to improve efficiency and campaign performance
• Leverage AI for market research, ad copy creation, campaign development, and content generation
• Streamline workflows and automate repetitive marketing tasks where appropriate
• Analyze campaign and customer data to identify opportunities for improvement and growth

Must-Have Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 5 years of digital marketing and paid advertising experience
• Advanced expertise managing Google Ads campaigns, including Search, Display, and Performance Max
• Strong experience managing Meta Ads across Facebook and Instagram
• Proven experience developing and executing lead generation and customer acquisition strategies
• Strong understanding of marketing funnels, customer journeys, and conversion optimization
• Experience implementing remarketing and retargeting campaigns
• Proficiency with Google Analytics, conversion tracking, and marketing reporting tools
• Experience with CRM platforms and WordPress or similar content management systems
• Experience using AI tools to support marketing operations and campaign execution
• Strong verbal and written English communication skills
• Ability to work independently and take ownership of marketing performance

Nice-to-Have Requirements

• MBA or advanced degree in Marketing, Business, or a related field
• Experience within healthcare, dental, medical, or wellness industries
• Experience managing multi-channel marketing campaigns
• Experience with conversion rate optimization (CRO)
• Experience with marketing automation and analytics platforms
• Portfolio demonstrating successful lead generation and ROI-focused campaigns
• Bilingual English and Spanish proficiency
• Experience working with U.S.-based companies and markets

Why Join Us

This is an opportunity to take full ownership of marketing performance within a growing healthcare organization where your work has a direct impact on business growth. Rather than splitting your attention across multiple clients or accounts, you'll have the ability to focus exclusively on one brand, allowing you to build, test, optimize, and scale campaigns with a long-term strategic mindset.

You'll work closely with leadership, influence key business decisions, and leverage the latest marketing technologies, analytics platforms, and AI tools to drive measurable results. If you're a data-driven marketer who thrives on improving conversion rates, generating qualified leads, and turning advertising investments into meaningful growth, this role offers the autonomy, visibility, and opportunity to make a significant impact while continuing to advance your career.