Marketing Specialist

Marketing Specialist

Location: Remote (Latin America preferred)

Hours/Schedule: Full-time, 40 hours/week, 9 AM–5 PM ET

About the Role

We are a high-touch, relationship-driven real estate team affiliated with Home Services Realty. Based in Miami, the team specializes in luxury residential and select commercial real estate throughout Coral Gables, Coconut Grove, Ponce Davis, High Pines, Brickell, and Pinecrest, Brickell and surrounding markets.

The team completes about 50 transactions annually and emphasizes quality, personal service, long-term relationships and thoughtful marketing rather than a high-volume sales approach.

About the Role

The owner is seeking a dedicated Marketing Specialist to help bring structure, consistency, and strategic direction to the team’s marketing efforts.

The team already works with professionals supporting social media, graphic design, photography and video production. The role will connect those efforts into a cohesive marketing plan and ensure that campaigns are executed effectively and consistently across social media, email, print, digital advertising, video and other channels.

This role is less about creating content from scratch and more about coordinating, directing, and elevating what's already in motion — plugging into an existing team and bringing structure, judgment, and a clear point of view on how to market across very different contexts (e.g., a $25M luxury listing vs. a lead-generation campaign vs. brand-building content).

Key Responsibilities

• Help develop and execute team’s overall branding and marketing strategy.
• Exercise judgment on the right marketing approach depending on context — luxury property listings, lead generation, commercial properties, or brand/trust-building content.
• Maintain a coordinated marketing calendar across social media, email, print, video, advertising, and listing launches.
• Coordinate print marketing (mailers, direct mail)
• Plan and execute email marketing campaigns. Graphic design skillset is a plus.
• Coordinate and guide video content — this role won't be hands-on editing but will direct editors (both social media and property/production video teams) on brand-consistent creative direction, to reduce back-and-forth revision cycles
• Help reduce unnecessary revision cycles by providing clear, brand-consistent direction at the beginning of each project.
• Write and refine property descriptions, emails, advertisements, brochures, social media copy, video scripts, presentations, and other marketing materials.
• Oversee brand management and consistency across all channels.
• Identify and execute lead-generation and client-nuturing opportunities.
• Bring proactive, creative recommendations rather than just executing requested tasks
• Track campaign results and recommend improvements based on performance.
• Coordinate projects and follow up with team members, vendors, designers, photographers, and video professionals.
• Maintain a high level of professionalism, discretion, accuracy, and responsiveness.
• Demonstrate an understanding of the high-service, luxury client experience — from first touchpoint through the full sales process

Must-Have Qualifications

• College degree in marketing, communications, advertising, business, or a related field
• Minimum 5 years of marketing experience
• Fully bilingual: English + Spanish (Portuguese is a strong added value, not required)
• Excellent English-language copywriting/storytelling ability
• Ability to manage multiple campaigns and deadlines simultaneously.
• Good judgment and the ability to adapt marketing strategy to different audiences and objectives.
• Strong attention to detail and commitment to producing polished work.

Nice-to-Have Qualifications

• Real estate marketing experience
• Experience in luxury/high-end market branding
• Experience with Mailchimp or a similar email-marketing platform.
• Experience managing Meta advertising or other paid digital campaigns.
• Familiarity with Canva, Adobe Photoshop, Adobe Illustrator, or similar creative tools.
• Experience using a CRM, content calendar, or project-management platform.
• Comfort using AI tools to support research, workflow, copy development, and content optimization.
• Portuguese-language proficiency.

What Success Looks Like

Within the first several months, the successful candidate will:

• Create a clear and organized marketing calendar.
• Improve coordination among social media, email, print, video, and listing-marketing efforts.
• Reduce missed deadlines and unnecessary revision cycles.
• Improve consistency across the Scott Shuffield Group brand.
• Bring forward thoughtful campaign ideas and lead-generation opportunities.
• Help the team evaluate marketing performance using meaningful metrics.
• Reduce the amount of day-to-day marketing coordination required from Scott and the team.

Interview Process

1. Interview 1 — 30 minutes with Client
2. Interview 2 — Group interview with the team
3. Trial Task — Highly recommended given this is a creative role; candidate completes a paid trial assignment before a final decision is made