Digital Marketing Specialist

• Job Title: Digital Marketing Generalist
• Work Hours: Full-time (40 hours per week)
• Schedule/Timezone: Monday to Friday, 7am to 4pm / EST (Eastern Standard Time)
• Location: 100% Remote (Latin America Only)

Overview

Ready to harness the power of cutting-edge AI and data-driven marketing to supercharge campaign growth?

We are partnering with a high-growth, forward-thinking digital marketing firm that blends technical expertise with modern artificial intelligence to deliver exceptional multi-channel performance. Built on a foundation of innovation, ownership, and agility, this company thrives in fast-paced environments where data-backed strategies turn into real-world impact.

As a Digital Marketing Generalist, you will take full ownership of both paid and organic initiatives, leveraging the latest AI workflows and advanced analytics infrastructure to optimize campaigns, boost user acquisition, and report actionable insights directly to key internal stakeholders.

Key Responsibilities

• Building, executing, and continuously optimizing paid advertising campaigns across Google Ads and Meta Ads to drive high-quality leads and customer demand
• Developing and executing strategic search engine optimization initiatives to expand web presence, improve search rankings, and increase organic traffic
• Designing and deploying robust technical tracking and web analytics frameworks to ensure pinpoint campaign attribution and precise performance data
• Testing and integrating state-of-the-art AI tools into daily marketing operations to drive campaign efficiency and speed up execution
• Analyzing campaign metrics, translating data into strategic insights, and regularly presenting updates to cross-functional leaders
• Maintaining high energy levels, taking full ownership of projects, and proactively solving marketing challenges

Must-Have Requirements

• 5–10 years of multi-channel digital marketing experience, including direct experience working in an agency setting managing diverse client accounts or initiatives
• Deep hands-on experience launching, scaling, and optimizing paid ad campaigns across Google Ads and Meta Ads
• Proven proficiency in technical search engine optimization, web traffic analysis, conversion tracking, and attribution setups
• Strong technical agility with demonstrated experience integrating AI technologies and modern marketing tools into workflows
• Hands-on experience with project management and collaboration platforms including Notion, Slack, Google Workspace, and specialized AI tools
• Exceptional written and verbal English communication skills, with the ability to articulate strategy clearly to stakeholders
• Highly proactive self-starter with a fast-paced mindset, high adaptability, and a strong sense of ownership

Nice-to-Have Requirements

• Familiarity with technical automation tools and advanced web analytics architecture
• Industry experience or background in the Senior Living sector

Why Join Us

If you thrive on autonomy, love staying ahead of the curve with AI tools, and want your work to directly drive business growth, this is the role for you. You’ll join a collaborative, high-energy environment that empowers team members to take initiative, test new ideas, and shape marketing strategies from the ground up. Beyond working with cutting-edge tech, you'll benefit from flexible working conditions, a culture built around continuous learning, and continuous opportunities to sharpen your skill set across multi-channel digital strategies.