Digital Marketing Generalist

Introduction

• Job Title: Digital Marketing Generalist
• Work Schedule: Full-time, 40 hours per week
• Hours: Monday to Friday, 7:00 AM to 4:00 PM EST
• Location: Remote, open to candidates based in Latin America and South Africa

Overview

Are you a hands-on digital marketer who knows how to turn data, technology, and creative strategy into measurable growth?

We are partnering with a company seeking a versatile Digital Marketing Generalist with agency experience to drive both paid and organic growth initiatives. This role combines campaign management, search engine optimization, technical analytics, and modern artificial intelligence workflows to improve marketing performance and efficiency.

You'll collaborate directly with internal stakeholders to execute multi-channel strategies, optimize campaigns, track user traffic, and turn data into actionable insights. The ideal candidate is proactive, technically skilled, adaptable, and ready to take ownership in a fast-paced environment.

Key Responsibilities

• Build, manage, and optimize paid media campaigns using Google Ads and Meta Ads to generate qualified demand.
• Implement organic search engine optimization strategies to increase web traffic and site visibility.
• Set up technical analytics infrastructure to ensure accurate campaign tracking and attribution data.
• Integrate emerging artificial intelligence tools into daily marketing workflows to improve campaign efficiency.
• Report marketing performance and strategy updates directly to cross-functional internal stakeholders.
• Take ownership of responsibilities and maintain a high level of energy and initiative.

Must-Have Requirements

• Five to ten years of experience in multi-channel digital marketing roles.
• Direct experience working within a marketing agency, managing multiple accounts or initiatives.
• Proven hands-on technical skills in search engine optimization, web traffic analysis, and tracking tools.
• Advanced expertise in launching and optimizing paid media campaigns on Google Ads and Meta Ads.
• Strong written and verbal English communication skills for effective stakeholder collaboration.
• Demonstrated technical aptitude, with a strong focus on leveraging artificial intelligence technologies.
• Experience with project management and collaboration tools, including Notion, Slack, Google Business Suite, and AI tools.
• A proactive, self-starting approach, with the ability to take initiative, adapt to changing priorities, and work effectively in a fast-paced environment.

Nice-to-Have Requirements

• Broad familiarity with technical automation tools and advanced web analytics setups.
• Experience in the senior living industry.

Why Join Us

This is an opportunity to bring together your expertise in paid media, organic growth, analytics, and emerging AI technologies in one versatile role. You'll have the chance to work across multiple marketing channels, collaborate directly with internal stakeholders, and use both technical skills and data-driven insights to improve campaign performance.

If you're an experienced digital marketer who enjoys taking ownership, finding smarter ways to work, and making a measurable impact in a fast-paced environment, this could be the next opportunity for you. Apply today to take the next step in your digital marketing career.