Director of Growth Marketing (B2B Demand Gen)

The Ultimate Role for a Demand Gen Expert!

This is a dream role for a passionate demand generation expert ready to accelerate growth, shape a high-impact strategy, and drive meaningful results at GlobalStep, a global leader with 20 years of proven success in the gaming and digital industries.

Imagine stepping into a thriving organization, already trusted by marquee global brands, backed by an established global infrastructure, and fuelled by a visionary CEO and supportive leadership team committed to investing in a dynamic and rapidly evolving marketing department.

As our Director of Growth Marketing, you will architect the future of demand generation, driving innovative multi-channel campaigns across all lines of service, directly influencing GlobalStep's growth trajectory—making an immediate, measurable, and rewarding impact from day one.

Key Responsibilities

Strategic Leadership

• Develop, execute, and optimize a comprehensive demand generation strategy aligned with company goals.
• Develop an intimate understanding of our target audience – who they are, what they’re like, what’s important to them, and how how they make purchase decisions
• Expand GlobalStep’s market presence within target industries and geographies.

Demand Generation & Revenue Growth

• Partner with leaders on strategy and own the execution of integrated, multi-touch B2B marketing campaigns (including digital marketing, content marketing, PPC, SEO, social media, email, direct marketing, and events) to drive lead generation and pipeline acceleration.
• Leverage data-driven insights to maximize marketing ROI and support aggressive growth targets.
• Collaborate closely with Sales to ensure alignment between marketing initiatives and revenue objectives.
• Optimize customer engagement through compelling content such as whitepapers, blogs, webinars, and case studies.

Brand Development

• Design campaigns to elevate GlobalStep’s brand presence and positioning in target markets.
• Develop compelling narratives that highlight GlobalStep’s unique value propositions across services and regions.
• Establish GlobalStep as a thought leader through strategic content initiatives and industry engagement.

Market Insights & Innovation

• Conduct market research and competitive analysis to identify growth opportunities.
• Implement emerging marketing technologies and best practices to maintain market leadership.

Build Comprehensive Demand Generation Engine

• Establish and manage KPIs and budgets, ensuring clear ROI and performance tracking.
• Contribute to the identification and integration of key marketing technologies.

Collaboration & Integration

• Work closely with cross-functional teams (Sales, Product Development, Operations) to deliver cohesive go-to-market strategies.
• Foster collaboration and accountability within the marketing organization.

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Qualifications & Experience

(This role is solely focused on demand generation. Candidates must have 8-10 years of functional B2B demand generation experience and proven success to be considered)

• Experience: Minimum 8+ years in demand generation or growth marketing leadership roles within B2B technology or digital services. Gaming industry experience is a plus.
• Strategic Vision: Proven ability to translate business goals into actionable marketing strategies that drive measurable growth.
• Analytical Expertise: Strong experience in marketing analytics, attribution modeling, and data-driven decision-making.
• Campaign Leadership: Deep expertise in executing and optimizing multi-channel marketing campaigns.
• Communication Skills: Exceptional verbal and written communication, with the ability to craft compelling brand narratives.
• Technical Proficiency: Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (Salesforce preferred).
• Education: Bachelor’s degree required; MBA preferred.

Why Join GlobalStep?

GlobalStep is a leading provider of creative and technical solutions to the global video games industry, powering the future of games with a comprehensive delivery platform that spans the entire game development lifecycle.

With nearly two decades of experience, our specialized practice—including Art, Game Design, Engineering, Games QA, Localization, Player Support, and Analytics—has empowered more than 350 game studios worldwide to create unforgettable experiences across all platforms.

Headquartered in Dallas, Texas, and operating globally, GlobalStep is dedicated to the success of our clients by delivering the expertise and innovation needed to bring visionary games to life. Learn more at https://www.globalstep.com and follow us on LinkedIn.