Marketing Manager

Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-�irst learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement

Position:

We are seeking a strategic and results-driven Marketing Manager to lead marketing initiatives focused on brand positioning, student recruitment, and digital engagement for domestic students in Italy. This role is critical in creating and executing marketing campaigns that enhance our brand presence, optimize lead generation, and drive enrollment growth. The ideal candidate will have a deep understanding of the Italian education market, a strong background in digital marketing, and the ability to craft compelling campaigns that resonate with prospective students

Requirements:

Key Responsibilities Strategic Marketing & Branding:

• Develop and implement comprehensive marketing campaigns to enhance brand awareness and student engagement in Italy.
• Position the brand effectively to attract and retain domestic students, ensuring consistency across all marketing materials and touchpoints.
• Leverage both digital and traditional marketing channels to strengthen brand presence in the higher education sector.

Strategic Marketing & Branding:

• Oversee digital marketing initiatives, including SEO, PPC, email marketing, and social media campaigns.
• Manage website content and user experience to optimize conversion rates.
• Analyze marketing performance metrics and adjust strategies for maximum impact

Content & Communication:

• Develop compelling content for websites, blogs, social media, and other digital platforms.
• Collaborate with internal teams to create engaging materials for student recruitment and retention.
• Manage CRM tools to nurture leads and improve engagement.

Market Research & Insights:

• Conduct market research to identify trends, opportunities, and competitor activities.
• Utilize data analytics to re�ine marketing strategies and improve ROI.
• Provide regular reports and insights to senior leadership.

Collaboration & Leadership:

• Work closely with admissions, academic, and international teams to align marketing strategies.
• Manage relationships with external agencies and partners

Qualifications & Experience:

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of experience in marketing, preferably in higher education.
• Strong expertise in digital marketing, including SEO, SEM, and social media.
• Proficiency in marketing analytics, CRM systems, and content management tools.
• Excellent communication and leadership skills.
• Ability to work in a fast-paced, global environment.

Experience And Qualifications

• Proven track record in B2C student recruitment with a strong focus on direct sales and conversion.
• Experience managing a team of 10+ advisors in a high-performance, sales-driven environment.
• Strong leadership skills with the ability to inspire and drive results.
• Deep understanding of student recruitment across EMEA and Canada, with insight into key market trends.
• Expertise in CRM systems, digital marketing, and data-driven sales strategies
• Strong negotiation, communication, and relationship-building skills.
• Highly organized, results-oriented, and comfortable working in a fast-paced environment.
• Willingness to travel nationally and internationally as needed.
• Bachelor’s degree required; Master’s or professional training in recruitment, business, or related fields is an advantage

Other information:

Global University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.