Growth Marketing Lead

Global Talent Exchange [GTX] is reimagining global talent mobility by building bridges between specialized professionals and high-impact opportunities—especially connecting returning NRIs and India-bound talent with companies across high-growth sectors like semiconductors, aerospace, pharmaceuticals, engineering, and emerging tech.

We’re at a pivotal point of scale and looking for a strategic, hands-on Growth Marketing Lead who will be a key stakeholder in driving GTX’s next phase of growth. This is not just a marketing role—this is a critical role that directly shapes how the world sees us, engages with us, and grows with us.

Your Role & Impact:

As the Growth Marketing Lead, you will:

• Shape and own the marketing strategy, aligned to GTX’s business goals—demand generation, talent attraction, ecosystem engagement, and brand expansion.
• Lead full-funnel growth marketing efforts across both B2B and B2C segments, driving qualified leads, engagement, and conversions through a mix of paid, organic, and community-based initiatives.
• Build and grow the GTX brand—establishing it as the go-to platform for global talent mobility, and a trusted name among returnees, hiring organizations, ecosystem partners, and thought leaders.
• Develop narratives and campaigns that position GTX as both a talent platform and a nation-building initiative—using powerful storytelling and purposeful content.
• Collaborate closely with leadership, product, sales, and partnerships teams to ensure marketing supports business priorities, launches, and ongoing programs like Back 2 Bharat and India to the World.

Key Responsibilities: Strategic Leadership

• Define and drive the overarching marketing roadmap
• Own brand positioning, voice, and visibility across stakeholder segments
• Be the bridge between marketing insights and business action

Growth Marketing & Lead Generation

• Design and execute full-funnel growth campaigns for B2B client acquisition and B2C talent engagement
• Develop personas, buyer journeys, and conversion-optimized content strategies
• Drive measurable growth in traffic, leads, and CAC/LTV metrics

Content & Thought Leadership

• Create and oversee high-quality, original content—blogs, whitepapers, sector reports, landing pages, and webinars
• Partner with leadership and advisors to amplify strategic narratives and thought leadership content

Digital & Operational Excellence

• Manage digital marketing operations including SEO/SEM, performance marketing, email automation, CRM, and analytics
• Oversee the use of tools like HubSpot, Google Analytics, Meta Ads, LinkedIn Campaign Manager, SEMrush, and design platforms
• Set up dashboards, KPIs, and regular reporting on marketing ROI

What You Bring:

• 5–8 years of experience in growth marketing, B2B/B2C lead generation, and brand strategy
• Proven ability to drive pipeline, engagement, and conversions through owned and paid channels
• Strong content and storytelling skills with a strategic mindset
• Ability to move from big picture thinking to rolling up sleeves and executing
• Comfort with experimentation, data analysis, and performance-based optimization
• Prior experience in talent tech, SaaS, or mission-driven platforms is a bonus
• Experience working in a startup or scale-up environment preferred

Why Join GTX?

• Be a core leader in a purpose-driven company building a category-defining platform
• Shape the brand and voice of an initiative that bridges global talent with India’s growth story
• Collaborate with industry veterans, ecosystem leaders, and global professionals
• Competitive compensation, equity potential, and an opportunity to create impact at scale