Director for Digital Marketing and Donor Strategy

If you are passionate about transforming communities with a mission-driven organization, then we have the opportunity for you! Reporting to the Chief Development and Mobilization Officer, the Director for Digital Marketing and Donor Strategy is responsible for developing and implementing digital marketing and individual giving strategies to be deployed across all channels, including web, email, social media, paid search, paid ads, display, direct mail response, and more, in order to meet Global Refuge's targets for growing supporters, engagement and overall private revenue. The role will reside in the Development department and report to the Chief Development Officer and work closely with the communications department. The Director will manage a team responsible for donor stewardship and mid-level engagement, as well as all direct response campaigns, impact reports, graphic design for appeals and other donor communications.

Global Refuge, formerly known as Lutheran Immigration and Refugee Service (LIRS), is a nonprofit serving newcomers seeking safety, support, and a share in the American dream. Since 1939, we have welcomed those seeking refuge, upholding a legacy of compassion and grace for people in crisis. We walk alongside individuals, families, and children as they begin their new lives in the United States through our work in refugee resettlement, care for unaccompanied children, and economic empowerment and employment. Our work also extends to Guatemala and Mexico, where we help young people with skills training and community reintegration. To date, we have served over 800,000 people from around the globe. Our comprehensive services leverage our extensive organizational expertise as well as government, community, and faith partnerships.

Benefits

Attracting and retaining the best talent is vital to our continued growth and we are proud to offer an excellent benefits package including:

• medical, dental, vision available the first day of employment
• generous paid time off including 20 days of vacation, 12 days of sick leave, 12 paid holidays
• 12 weeks of fully paid parental leave and up to 12 weeks of fully paid FMLA leave
• company 403(b) contribution of 3%, an additional 7% match which vests immediately

At Global Refuge, welcoming newcomers isn't just our duty-it's an inherent part of our identity, rooted in our Lutheran heritage and inspired values and serving as a testament to our unwavering commitment to those in search of refuge. Please join us as we make a difference in the lives of newcomers.

DUTIES

• In collaboration with development and communication team colleagues, establish direction for donor engagement via web, email, and social media strategies, and execute these efforts, aligning key deliverables with organizational objectives, while managing budget.
• Lead development of marketing and communications related to donor engagement and digital strategies; work closely with content writer and graphic designer on external collateral.
• Serve as project lead for the design and creation of the annual report, quarterly impact reports, digital advertisements, and other strategic communications pieces as needed.
• Create and oversee strategic direction and creation of direct response campaign for Global Refuge, including integrated digital marketing strategies.
• In collaboration with the Chief Development Officer, set annual strategy for direct mail campaign including story collection, oversight of creative and donor segmentations and goal setting.
• Manage a team and ensure strategy is executed and team's overarching goals are met.
• Responsible for the overall health and performance of the online donor experience, including basic development trouble shooting, the creation of donation pages, SMS, tracking, reporting, etc.
• Detailed knowledge and demonstrated ability to utilize Salesforce's reporting tools to generate detailed reports and metrics on fundraising activities and donor contributions, enabling data-driven decision-making and strategic planning. Ensure that all digital tracking systems including GL codes, Salesforce campaign tracker, and other platform integrations are functioning properly.
• Analyze and report on metrics and measurements to determine return on investment and cost of acquisition/retention for target segments. Utilize benchmarks and set objectives to improve impact of the implemented solutions. Deliver regular reporting with actionable insights to showcase performance in digital and direct response results.
• Continue to develop and drive digital marketing and web best practices and standards within the organization; act as a service function to all fundraising teams through consultation and implementing the best digital and channel strategies and tactics for market segments.
• Oversee the creation of donation pages, event/webinar invitations, and other donor engagement vehicles; work closely with I.T. and gift processing to ensure proper donor acknowledgements.
• Manage relationship with printers and other vendors related to direct response.
• Research new and emerging technologies and platforms and implement tools that meet the needs of the organization and align with its long-term strategy. Create funding requests and identify project ownership and management needs to implement capabilities.
• Oversee digital advertising inclusive of geotargeting, SEO, and other best practices.
• Establish a state-of-the-art peer-to-peer fundraising campaign, including recruitment of individuals to participate as volunteer fundraisers.
• Set goals working with team members to ensure team growth and professional development; review and evaluate work and prepare performance reviews.
• Other duties as assigned.

Qualifications

• At least 10 years relevant experience and/or sufficient combination of training and experience in specialized field; BA/BS or equivalent lived/work experience; subject matter expert in field; prior staff management experience of 5 years or more.
• 7+ years of experience in digital marketing, annual giving campaigns, development operations, direct response or non-profit development related experience with a proven track record of results.
• Solid understanding and experience in conversion rate optimization, developing, creating, and optimizing supporter/donor journeys, landing pages, donation pages, etc., salesforce and digital marketing tools.
• Experience with individual giving campaigns; knowledge of direct mail best practices and benchmark setting with willingness to learn.
• Experience managing budgets, including forecasting and reconciliation, purchase orders and invoice organization related to printing, mailing, and digital campaigns.
• Understanding of graphic design and artistic creation a plus.
• Experience working with developers and IT teams on complex projects; prior experience as project lead on complex projects preferred.
• Technical proficiency with a variety of software, including CRMs (Salesforce preferred), Google Analytics, marketing automation platforms, content management systems.
• Experience leading brand and product launches in digital channels along with demonstrated experience developing and executing service solutions.
• Strong analytical and problem-solving skills. Ability to assemble insights from large amounts of data and effectively communicate insights to all levels of the organization.
• Demonstrated success in managing revenue-generating digital campaigns, including those executed by external agencies, with proven track record of growth in revenue and donors.
• Ability to effectively communicate goals, business objectives, and data analytics to colleagues and internal leadership.
• Ability to coach and motivate staff to maximize performance; experiencing managing teams preferred.
• Strong and effective decision-making skills, organization and time-management skills, with the ability to manage up when needed.
• Must be able to cope within a fast-paced work environment; persevere with tenacity.
• Ability to manage multiple projects; separating mission critical from the non-strategic with minimal supervision.
• Travel may be required up to 10%; position may be remote.
• Ability to accept change and be flexible; focusing on action and outcomes.
• Commitment to Global Refuge's core mission and values and an ability to model those values in relationship with colleagues and partners; commitment to empowering refugees and migrants.

Global Refuge is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws. We participate in E-Verify.

We offer a competitive salary and comprehensive benefits package in an innovative and rewarding work environment. Salaries are based on the latest market data and reflect the education, skills and requirements for the role. Differentials may exist based on the region and language abilities. Global Refuge has been welcoming newcomers since 1939. Learn more at globalrefuge.org.