Social Media Manager, Employee Advocacy

Description

Summary of This Role

We’re hiring a Social Media Manager focused on Employee Advocacy to build and lead our employee advocacy program within the Merchant Marketing team. This role is key to empowering employees to become authentic brand ambassadors—amplifying our message, driving engagement, and strengthening our corporate presence across social media.As the program owner, you’ll manage the day-to-day strategy and operations of our advocacy platform, EveryoneSocial, building workflows, creating enablement resources, strategizing and requesting content, and partnering with cross-functional teams to ensure the program scales successfully across regions globally. You'll sit on the social media team and partner closely with the social media brand channel strategy for integrated social media campaigns across platforms.What Part Will You Play?

• Lead the strategy, implementation, and growth of the employee advocacy program for Merchant Marketing.
• Serve as the primary point of contact for EveryoneSocial, managing the relationship, onboarding, and ongoing optimization of the platform.
• Develop processes and workflows to streamline the content pipeline and ensure consistent, brand-aligned messaging.
• Create and execute a content and engagement strategy for employee advocates to drive participation and authenticity.
• Be a champion of the employer brand program, leading by example and creating excitement around participation
• Partner with marketing, communications, and HR teams to integrate employee advocacy into broader social and brand initiatives.
• Expand the program globally through training, onboarding, and regional adoption strategies.
• Track and analyze key performance indicators (KPIs), including employee adoption rate, engagement rate, reach, and impressions, to assess program impact and identify opportunities for growth and provide a monthly report of findings
• Stay current on social media trends and best practices related to employee advocacy and digital brand engagement.
• Support the social media team with content scheduling, publishing, peer reviews, monitoring, and sourcing content for the product brand channels when necessary.
• Acts as a Subject Matter Expert (SME) in the research and analysis of corporate and competitor industry trends; examines and evaluates market conditions. Determines appropriate marketing communication activities based upon market trends/changes, best practices, and company strategy.
• Applies specialized professional knowledge of marketing techniques gained through experience and advanced study to serve as a SME and oversee the development, design and planning of marketing communication campaigns. Determines what messaging activities will be most effective. Coordinates efforts with internal resources and outside agencies (i.e. sales staff, television, radio, etc.) and takes lead in planning and development of effective marketing communications. Proofs and approves content for marketing communications collateral to ensure information is accurate before delivery.
• Oversees the launch and execution of marketing communication campaigns. Acts as a liaison with internal business units and external vendors to ensure smooth implementation of marketing campaigns.
• Reports campaign results to management and executive teams for business planning and to drive campaign performance. Reviews metrics from previous programs to make decisions for future communications.

What Are We Looking For in This Role?

Preferred Qualifications

• Bachelor's Degree
• Relevant Experience or Degree in: Marketing, Advertising, Communications, Journalism, Business or related field
• Minimum 8+ Years Relevant Exp
• Marketing, Advertising, Communications
• Proven success in building or managing employee advocacy programs, ideally with EveryoneSocial, Bambu, or similar platforms.
• Strong knowledge of LinkedIn marketing and social media analytics.
• Experience with Sprout Social, Hootsuite, or other social management tools.
• Familiarity with project management CRMs (e.g., Asana, Monday, Wrike, Trello, or similar).
• Excellent communication, organizational, and stakeholder management skills.
• Strategic thinker who is comfortable executing hands-on and managing multiple priorities.
• Strong attention to detail and organizational skills
• Marketing technology, project management, copyrighting/content development and managing online tools and software; Financial industry preferred

What Are Our Desired Skills and Capabilities?

• Skills / Knowledge - Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Barriers to entry such as technical committee review may exist at this level.
• Job Complexity - Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups.
• Supervision - Acts independently to determine methods and procedures on new or special assignments. May supervise the activities of others.
• Office Skills - Word, Excel, PowerPoint, Access and Business Objects
• Project Management - Plan, organize, motivate and manage multiple projects, resources and timelines simultaneously

At Global Payments our vision is to be “Champions of Inclusion.” We are fully committed and focused on creating a better tomorrow in the communities in which we live and work. We aspire to ensure fair treatment, access, opportunity and advancement for all team members. We believe all team members should be able to bring their true, authentic selves to the workplace and feel accepted, engaged and understood.

Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/

Applicants MUST be authorized to work in the U.S. We are unable to sponsor or take over Sponsorship of an Employment and/or Student Visa at this time or any time in the near future for sponsorship.

This position is eligible to be considered for remote hiring anywhere in the USA.