Director, Digital Marketing

Description

About the Company:

Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.

The Merchant Solutions division enables businesses of all sizes to securely accept card, check, and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll, and reporting services for our business customers.

Our Marketing Vision:

The marketing function of Global Payments is responsible for Brand, Product Marketing, Growth, and Revenue Performance for Merchant Solutions. Our Revenue Marketing team’s vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, employees, and business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.

Job Summary:

The Director, Digital Marketing has a business-critical role within the Revenue Marketing organization and will significantly impact revenue growth. This person will own digital strategy for marketing efforts globally with the goal of driving awareness, revenue growth, and customer retention. They will lead a team of digital marketers responsible for executing digital plans in market and achieving key performance indicators.

This high-impact role requires a results-driven, people leader who knows how to use digital marketing as a revenue driver and deeply understands the customer. They should have proven experience running global digital programs that align with the customer decision journey and using paid and organic marketing channels to drive growth and retention.

Responsibilities:

• Develop and execute a comprehensive global digital marketing strategy in alignment with company growth goals.
• Oversee global digital marketing initiatives across multiple markets and channels, including SEO/SEM, social media, online advertising, and conversion rate optimization.
• Report out on ROAS and ROI tied to digital marketing motions and make recommendations for improvement.
• Lead, mentor, and grow a high-performing digital marketing team, fostering an environment of authenticity and resourcefulness.
• Lead global SEO efforts; improve web sessions and rankings across multiple web properties
• Enhance the user experience of the company’s website and ensure it is optimized for engagement and conversions.
• Manage digital marketing budgets effectively to maximize impact while minimizing costs.
• Build and maintain relationships with external partners, agencies, and vendors to amplify our marketing efforts.
• Lead agency RFP process and hold agency accountable for driving expected outcomes.

Job Requirements:

• A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 10+ years of proven experience in B2B digital marketing with a successful track record in a leadership role.
• In-depth knowledge of digital marketing channels and tools, including Google Meta, Google Analytics, SEM Rush, AHREFs, CRM systems, and marketing automation.
• Must be a people leader and a digital marketing practitioner.
• Exceptional verbal and written communication skills, with the capability to distill complex digital concepts into executive-level takeaways
• Strong analytical and problem-solving skills, utilizing data to inform decision-making and strategy.
• Excellent project management abilities, demonstrating the capacity to manage multiple initiatives simultaneously in a fast-paced environment.
• Experience in the payments industry is highly preferred.

Our Core Values:

• Passion: We are deeply committed to serving our customers and supporting our team members and communities
• Care: We are kind, compassionate, inclusive and empathetic
• Accountability: We are trusted to always do the right thing and are responsible for our outcomes
• Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride, and professionalism
• Ingenuity: We are solution-oriented and innovation-focused

Global Payments Inc. is an equal opportunity employer.

Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

Benefits:

Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/

This position is eligible to be considered for remote hiring anywhere in the USA.