Account Based Marketing Administrator

Account Based Marketing Administrator (Technical)

We are looking for a skilled and technically proficient ABM Administrator to manage and optimize the systems, tools, and data that power our Account-Based Marketing (ABM) initiatives. This role will focus on the integration, configuration, and maintenance of ABM platforms, ensuring seamless workflows, accurate data management, and measurable results. The ideal candidate has a strong background in marketing technology and the technical side of campaign execution.

Key Responsibilities:

ABM Platform Administration:

• Administer and optimize ABM platforms (e.g., Demandbase, 6sense) to support account-based marketing site. Here are some services here are some products. Here are things that we can offer to get them back to the site and ultimately trying campaigns.
• Ensure proper integration of ABM tools with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).

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System Integration and Maintenance:

• Set up and maintain integrations between ABM tools, CRM, and other marketing technologies to ensure seamless data flow and synchronization.
• Troubleshoot technical issues related to ABM systems and workflows, working with vendors or internal IT teams when necessary.
• Manage data hygiene and ensure accurate account-level data mapping between systems.

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Campaign Execution and Automation:

• Implement and maintain workflows, triggers, and automation processes to enable personalized campaigns at scale.
• Support technical aspects of multi-channel campaigns, including email, digital ads, and website personalization.
• Ensure campaigns are properly tagged and tracked for performance measurement.

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Security, Compliance, and Documentation:

• Ensure all ABM tools and data processes comply with GDPR, CCPA, and other relevant data privacy regulations.
• Document system configurations, workflows, and processes for internal reference and knowledge sharing.
• Regularly update and improve standard operating procedures for ABM tools and technologies.

Qualifications:

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.
• 3+ years of experience in a technical marketing operations, ABM, or MarTech role.
• Hands-on experience with ABM platforms (e.g., Demandbase, 6sense) and marketing automation tools (e.g., Marketo, HubSpot, Pardot).
• Proficiency with CRM systems (e.g., Salesforce), including report building and data management.
• Strong understanding of API integrations, workflows, and data architecture.
• Knowledge of web technologies (e.g., HTML, JavaScript) and tracking tools (e.g., Google Tag Manager).

Key Competencies:

• Strong problem-solving and troubleshooting skills for technical systems.
• Ability to manage and prioritize multiple tasks in a fast-paced environment.
• Detail-oriented with excellent organizational skills.
• Strong written and verbal communication to explain technical concepts to non-technical stakeholders.

*Applicants MUST be authorized to work in the U.S.

We are unable to Sponsor or take over Sponsorship of an Employment and/or Student Visa at this time or any time in the near future for sponsorship.

*If you are on OPT and STEM OPT, a student does not need sponsorship from the employer, however, beyond the initial 12 months or additional 24 months on OPT, a student should still state "YES" that you will require employment visa sponsorship in the future on the application.