B2B Marketing Specialist

B2B Marketing Specialist – Southern Europe (Maternity Cover)

Remote | ⏳ Fixed-term contract

We’re looking for an experienced B2B Marketing Specialist to drive growth and demand generation across Southern Europe. This is a fantastic opportunity to take ownership of regional marketing strategy, partner closely with sales, and deliver impactful campaigns in a fast-paced, international environment.

The Role

You’ll lead marketing efforts across the region, working cross-functionally with global teams to plan and execute campaigns that support ambitious growth targets.

Key Responsibilities

• Own and deliver the regional marketing strategy and plan
• Drive demand generation aligned with commercial objectives
• Partner with sales teams to support pipeline growth
• Define and track marketing KPIs, optimising performance through data insights
• Manage campaign execution across email, social, events, and webinars
• Localise global content and create region-specific assets
• Oversee budget allocation and evaluate ROI of marketing activities

What We’re Looking For

• 5+ years’ marketing experience, ideally in a B2B environment
• Strong experience in campaign planning and execution
• Confident working with marketing automation & CRM tools (HubSpot preferred)
• Ability to analyse data and optimise marketing performance
• Excellent communication and stakeholder management skills
• Highly organised with strong attention to detail

Language Requirements

• Fluent English
• Native or bilingual French (essential)
• Spanish (desirable)

Nice to Have

• Experience across both B2B and B2C environments
• Background in international or regional marketing roles