Facebook marketing specialist ecommerce

Job Title: Facebook Ecommerce Marketing Specialist

Location: Remote

Experience Required: 3+ years

Job Type: Full-time

About the Role:

We are looking for a data-driven Facebook Ecommerce Marketing Specialist to manage and optimize paid social campaigns for our ecommerce business. The ideal candidate will have hands-on experience in running Facebook and Instagram ads, optimizing ad performance, and scaling ecommerce sales through paid social strategies.

Key Responsibilities:

• Develop, execute, and optimize Facebook ad campaigns for ecommerce products.
• Manage campaign budgets, bid strategies, and audience targeting to maximize ROI.
• Conduct A/B testing on creatives, ad copy, and landing pages to improve conversions.
• Monitor performance metrics (ROAS, CPA, CTR, CVR) and adjust strategies accordingly.
• Implement retargeting and lookalike audience strategies to enhance customer acquisition.
• Collaborate with designers and copywriters to create high-converting ad creatives.
• Stay updated on Facebook algorithm changes and industry best practices.
• Report on campaign performance and provide insights for continuous improvement.
• Support ecommerce operations related to invoices, chargebacks, and dropshipping workflows.
• Use Excel/Google Sheets for campaign data analysis, budget tracking, and reporting.
• Work with ERP systems (SAP or similar) and ecommerce platforms (Shopify, WooCommerce, etc.) to ensure accurate performance tracking and product data integration.

Qualifications & Skills:

• 4+ years of experience in Facebook Ads for ecommerce.
• Strong understanding of Facebook Business Manager and ad policies.
• Experience in performance marketing, conversion tracking, and analytics.
• Proficiency in Google Analytics, Shopify, or other ecommerce platforms.
• Ability to analyze data and make data-driven marketing decisions.
• Experience with scaling ad campaigns and budget optimization.
• Strong communication and problem-solving skills.
• Hands-on experience with dropshipping operations, handling invoices, and managing chargebacks.
• Proficiency in Excel (VLOOKUP, pivot tables, formulas), Google Sheets, and ERP systems (SAP preferred).

Preferred Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

Certification in Facebook Blueprint or similar.

Experience with other digital marketing channels (e.g., Google Ads, Instagram).

Familiarity with web analytics tools (e.g., Google Analytics).

It's a night shift job

Timings: 7:30 pm to 4:30 am

It's a Work from home opportunity