Program Manager - Digital Marketing

Position Title: Program Manager - Digital Marketing

Location: Phoenix, Chicago, or Remote

Duration: 6 months with the option to extend CTH

Start Date: ASAP

Description

Top 3 Must Have Skills:

• Managing all initiatives within each project plan and keeping everyone honest for marketing plans within scoops, metrics, risk/reward.
• Pay-Per-Click, Search Engine Optimization, Email Marketing, Agency management, and tracking project performance using analytics.
• 5+ years of experience as a Digital Marketing Program Manager or similar role.

Notes From Manager

• Clear thinking and can get things done.
• Digital marketing terminologies experience.
• Extensive experience with SEO.
• Great work ethic and responsiveness.
• Comfortable working other aspects and different teams, matrix setups (someone who can report to multiple people simultaneously), and great communication. T

Job Description

• Project Planning & Execution:

• Develop comprehensive project plans for digital marketing campaigns, including timelines, budgets, and resource allocation.

• Define project scope, objectives, and key performance indicators (KPIs).

• Manage project execution, ensuring timely completion of tasks and adherence to deadlines.

• Proactively identify and mitigate potential risks and roadblocks.

• Cross-Functional Collaboration:

• Collaborate effectively with internal teams (e.g., creative, content) to ensure alignment and seamless execution.

• Manage relationships with external agencies and vendors, ensuring clear communication and accountability.

• Facilitate communication and coordination across multiple stakeholders.

• Digital Marketing Expertise:

• Possess a strong understanding of all digital marketing channels, including:

• PPC (Pay-Per-Click): Google Ads, Bing Ads, social media advertising

• Social Media Marketing: Organic and paid campaigns across major platforms

• Affiliate Marketing: Program management and optimization

• Email Marketing: Campaign development, automation, and optimization

• SEO (Search Engine Optimization): On-page and off-page optimization strategies

• Stay up to date on the latest digital marketing trends and best practices.

• Performance & Reporting:

• Track and analyze campaign performance, providing regular reports on key metrics.

• Identify areas for optimization and implement strategies to improve ROI.

• Communicate campaign results and insights to stakeholders.

• Proven Experience: 5+ years of experience as a Digital Marketing Project Manager or similar role.

• Channel Expertise: Demonstrated knowledge and experience across all core digital marketing channels (PPC, Social, Affiliate, Email, SEO).

• Project Management Skills: Proven ability to develop and execute project plans, manage timelines, and deliver results.

• Collaboration & Communication: Excellent communication, interpersonal, and collaboration skills.

• Agency Management: Experience working with and managing multiple agencies.

• Data-Driven Approach: Strong analytical skills and a data-driven mindset.