Marketing/PR & Engagement Manager

We are a startup company passionate about building an innovative, cloud-native, and AI-driven online marketplace in the education sector. You will be part of the pioneer team, working alongside enthusiastic, professional, and highly skilled individuals from diverse backgrounds, including technology consulting, product development, and education.

We’re looking for a Marketing and Engagement Manager to bring creativity and strategic thinking in building brand awareness, driving engagement, and supporting organizational growth. You’ll play a key role in planning and launching webinars, shaping public perception, ensuring impactful communication across channels, and serving as a bridge between the organization and its audience.

This role offers the opportunity to gain hands-on experience with innovative technologies and AI while contributing to a meaningful mission in education.

Key Responsibilities

Strategic Planning & Coordination

• Design, project manage, and execute webinar campaigns from planning to post-event engagement.
• Develop run-of-show timelines and coordinate all event logistics.

Sales Funnel Ownership

• Design full end-to-end sales funnels for webinars: registration, nurture journeys, conversion, and follow-ups.
• Tailor funnel stages to align with specific offers and objectives.

Email Marketing & Content

• Plan, write, and sequence all webinar-related email campaigns — invites, reminders, engagement, and sales sequences.

Live Event Execution

• Act as host or moderator, ensuring smooth technical setup and an engaging participant experience.
• Manage presenters, Q&A, live polls, and audience interaction.

Audience Engagement & Conversion

• Drive engagement activities and identify high-potential leads for follow-up conversion.

Post-Event Engagement

• Implement post-event activities: thank-you notes, replay distribution, surveys, and nurturing sequences.

Analytics & Optimization

• Track performance metrics, report ROI, identify drop-off points, and optimize for better conversions.

Collaboration

• Work with content, sales, technical teams, and external partners to align messaging and objectives.
• Build and manage relationships with media, journalists, and influencers.
• Support event presence, product launches, and public communications.
• Create and edit press materials, bios, story pitches, and media kits.
• Identify and pitch newsworthy angles to relevant outlets.

Qualifications

• Bachelor’s degree in Communications, Journalism, PR, Marketing, Management, or related fields.
• Strong understanding of webinar production and/or digital event marketing, preferably in coaching, online education, or SaaS industries.
• Experience in sales funnel design, email marketing automation, and conversion optimization.
• Established media network (Indonesia or Singapore preferred).
• Excellent copywriting and storytelling skills.
• Confident communicator with strong presentation and interpersonal abilities.
• Proven project management and team leadership experience.
• Familiarity with digital PR tools, media platforms, and social-first PR strategies.

Preferred Qualities

• Creative strategist with a sharp eye for storytelling and opportunities.
• Strong at crafting impactful messaging and campaigns.
• Self-starter comfortable working independently in a lean team setup.
• Active and confident in professional networking.