Marketing Performance Data Analyst (Games / Advertising)

FULL TIME ONLY

Industry: Reward Marketing Agency from Singapore

Arrangement: Remote, Permanent with 3 months probation

Key Responsibilities

● Perform marketing analysis to evaluate campaign performance, user acquisition, and retention efforts.

● Conduct cohort analyses to understand customer behavior, churn, and lifetime value across marketing initiatives.

● Utilize Tableau to create dashboards and visualizations that provide insights into key marketing metrics.

● Monitor and analyze metrics such as ROI, CPA, CAC, LTV, and conversion rates, providing actionable recommendations to stakeholders.

● Work closely with the marketing team to design and implement A/B tests for continuous optimization.

● Collect, clean, and manage data from multiple sources to ensure accuracy and reliability.

● Provide detailed reporting and insights for marketing strategies, including digital advertising and CRM campaigns.

● Collaborate with cross-functional teams to align business objectives with data insights.

Requirements

Education and Experience

● Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.

● 2+ years of experience in marketing analytics, preferably in the mobile advertising or gaming industry.

● Proficiency in Tableau for data visualization and storytelling.

● Strong experience in marketing analysis and cohort analysis.

● Excellent Excel skills; experience with SQL for querying large datasets.

● Understanding of marketing platforms such as Google Ads, Facebook Ads, or programmatic advertising tools.

● Strong analytical mindset with attention to detail and a problem-solving approach.

● Solid communication skills to translate complex data into clear and actionable insights for non-technical stakeholders.

Nice-to-Have

● Experience with Python or R for advanced data analysis.

● Background in user acquisition, growth marketing, or performance marketing.

● Familiarity with CRM tools and customer lifecycle analytics.