Product Marketing Manager - Product Launch

About the Role

As a Product Marketing Manager - Product Launch at GL.iNet, you will play a critical role in ensuring the successful launch of our cutting-edge networking products and driving brand awareness through digital channels. You will collaborate closely with cross-functional teams, including product management, engineering, quality assurance, marketing, and operations, to coordinate product releases and execute digital marketing

campaigns. Your ability to manage multiple tasks, think strategically, and deliver results will be essential in this role. This role is available to candidates based in Washington or Virginia, USA.

What You'll Get To Do

Develop and implement your go-to-market strategy:

• Develop and execute comprehensive product release plans, including timelines, milestones, and deliverables, in coordination with cross-functional teams.
• Conduct market research to identify customer needs, preferences, and market trends, and incorporate insights into product release strategies.
• Collaborate with product development teams to develop and execute effective product launch strategies, including product positioning, messaging, and promotional materials.
• Coordinate and track activities related to product releases, such as feature development, testing, documentation, and regulatory compliance.
• Build relationships with influencers and media to leverage their reach and credibility for increased brand and product exposure.

Content creation for on-going product promotion:

• Create and optimize engaging product pages on our website, including compelling product descriptions, images, and specifications.
• Develop and implement digital marketing campaigns, including SEO, SEM, social media, and email marketing, to increase brand visibility and drive product sales.
• Craft persuasive and compelling copy for press releases, product announcements, blog posts, and other marketing collateral.

Email marketing, performance analysis, and optimization:

• Manage and grow our email subscriber list, create and send engaging eDMs (electronic direct mail), and analyze campaign performance.
• Monitor and analyze website and campaign performance metrics using web analytics tools to identify areas for improvement and optimize marketing efforts.
• Contribute to process improvements and drive efficiency in the product release and digital marketing workflows. We're looking for someone who meets the minimum

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Qualifications

• 3+ years of working experience in a similar role within the technology or consumer electronics industry; candidate with less experience will be considered with a junior role
• 1+ years of marketing or go-to-market experience, with a strong preference for candidates with experience working in new product launch.
• Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
• Strong project management skills, with an ability to keep multiple worksteams and partners in sync on timelines and what’s needed to succeed
• Passion for technology and networking products

Preferred Qualifications

• Deep understanding of the needs and preferences of developers and technical buyers.
• Experience in working with mega influencers to build an effective influencer marketing strategy
• Experience in the software or technology industry, with a focus on technology products on crowdfunding platforms (e.g., Kickstarter, Indiegogo).
• Knowledge of and familiarity with developer products and tools.

Pay and Benefits:

• The estimated annual base pay range is 72,000 - $90,000 USD
• Competitive salary package commensurate with experience and qualifications.
• Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
• Paid holiday and sick time
• Travel allowance available for domestic and International business trips
• Medical insurance coverage