Performance Marketing Specialist

Giunti Psicologia is part of the Giunti Psychometrics Group and a fast-growing EdTech scaleup focused on B2C education for mental health professionals.

We are transitioning from an agency-based model to a fully in-house performance marketing approach and we are looking for a Performance Marketing Specialist.

Your mission:

You will grow and optimize our paid acquisition channel, improving the overall performance of our B2C e-commerce. You will focus primarily on Master's programs and on-demand courses. This is a mix of hands-on and strategic work.

What you will do:

• Manage and optimize paid campaigns, primarily on Google Ads and Meta Ads.
• Develop and manage hybrid funnels (lead generation + direct conversions).
• Monitor and optimize core KPIs: CAC, ROAS, and paid-attributed revenue.
• Improve conversion rates (CRO) on landing pages and across the customer journey.
• Develop and optimize marketing automation flows using Brevo.
• Work on user reactivation, retention, and lost customer recovery.
• Scale budgets progressively based on performance and sustainability.
• Coordinate with the technical team for tracking and analytics setup.

Products and funnel focus:

• Prioritize Master's programs and on-demand courses.
• Other products are managed at the category level (webinars, short courses, etc.).
• Focus on a mix of new acquisitions, retention, and lost user recovery.
• Strong focus on B2C e-commerce.

Key KPIs:

• Customer Acquisition Cost (CAC)
• Paid-attributed revenue
• ROAS by channel

Requirements:

• 3–4 years of experience in performance marketing within B2C/e-commerce
• Experience in startup or scaleup environments

Strong hands-on experience with:

• Google Ads
• Meta Ads
• GA4
• CRO and funnel optimization
• Marketing automation tools (e.g., Brevo)
• Strong analytical and data-driven mindset
• Experience in education, healthcare, or digital training is a plus
• English level: B2 or higher (interviews will be conducted in English), knowledge of Spanish is considered a plus

What we offer:

• Full remote role
• A high-impact position with full ownership of performance marketing
• Direct collaboration with the CEO and management
• Startup speed combined with a large group structure
• Performance-based MBO bonus system
• Real growth opportunity during a major scaling phase.

The ideal candidate is respectful and collaborative and acts with honesty, transparency and consistency.

Extra: Being based in Tuscany is a plus for occasional in-office collaboration.