Senior Product Marketing Manager

About GitHub

As the global home for all developers, GitHub is the complete AI-powered developer platform to build, scale, and deliver secure software. Over 150+ million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate and experiment across 420+ million repositories. With all the collaborative features of GitHub, it has never been easier for individuals and teams to write faster, better code.

Locations

In this role you can work from Remote, United States

Overview

At GitHub, we believe in the power of a collaborative community to create the future of software. Software is how we can make the world a better place, and we need a Senior Product Marketing Manager to pioneer and drive the market narrative for our enterprise, AI, and security solutions. This is a high-impact, highly cross-functional role where you will be instrumental in defining market strategy, influencing product direction, and leading go-to-market efforts that drive significant business growth.

You'll be the voice of our developers and customers, translating their needs into a compelling narrative that shapes our core messaging and positioning. This role is about more than just crafting a message—it’s about defining a new market category and directly influencing product adoption, pipeline creation, and revenue growth for our evolving AI, enterprise and developer platform.

This role offers a unique chance to shape the future of a product used by millions of developers worldwide. You’ll be at the intersection of AI, security, and developer tools, working in a highly collaborative, yet autonomous, environment with a small team where your strategic contributions have a direct, visible impact on the business and the industry.

Responsibilities

• Define and Evangelize the Market Narrative: Serve as the primary driver of GitHub's market position for specific products, defining compelling messaging and positioning that resonates with developers and C-level stakeholders.
• Lead Strategic Go-to-Market Initiatives: Support product launches and major GTM initiatives, from strategy definition to cross-functional execution. You'll support the launch framework, establish success metrics, and ensure alignment across marketing, sales, and product teams.
• Influence Product Launches: Act as a strategic partner to Product Management, using a deep understanding of our audience, market trends, and competitive landscape to inform the product roadmap, pricing, packaging, and naming.
• Be the Expert: Maintain a deep understanding of the developer ecosystem, trends around AI agents and AI developer tools and the competitive landscape to inform strategic decisions across the company.

Qualifications

Required Qualifications:

• 7+ years experience in Marketing

• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Marketing

• OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in Marketing

• OR equivalent experience.

• 5+ years of experience in Business-to-Business (B2B) product marketing at a high-growth SaaS or AI company (or equivalent experience).

• Experience marketing to developer audiences, translating highly technical concepts into compelling narratives for diverse stakeholders—from engineers to executives.

• Experience leading multiple strategic product launches for B2B software in the SaaS or AI space.

Preferred Qualifications:

• Strong understanding of B2B software business models, with a track record of developing programs that drive significant business growth and pipeline generation
• Comfortable operating in fast-paced environments with a high degree of autonomy, a bias for action, and the ability to manage multiple complex projects simultaneously
• Experience leading go-to-market strategies and products, including the creation and/or direction of demos for revenue, field, and event teams
• Exceptional written and verbal communication skills, with the ability to influence stakeholders at all levels, including senior leadership

Compensation Range

The base salary range for this job is USD $96,400.00 - USD $255,700.00 /Yr.

These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

GitHub values

• Customer-obsessed
• Ship to learn
• Growth mindset
• Own the outcome
• Better together
• Diverse and inclusive

Manager fundamentals

• Model
• Coach
• Care

Leadership principles

• Create clarity
• Generate energy
• Deliver success

Who We Are

GitHub is the world’s leading AI-powered developer platform with 150 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.

Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.

Join us, and let’s change the world, together.

EEO Statement

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!