Affiliate Marketing Manager

About us:

This is a fantastic opportunity to join a well funded start up with big growth ambitions and an experienced leadership team. We are bringing the world of experience gifts to the US market. Our mission is to bring people together by living memorable experiences!

Job purpose:

The Affiliate & Influencer Marketing Manager is a key member of the Marketing Team at Giftory, primarily responsible for growing our affiliate and influencer program. You will have proven experience in the US affiliate market and evidence of growing relationships at a high level with the full funnel of affiliates and partners. You will need to be very hands on and be confident owning and exceeding your channel’s KPIs. You will be a key member of the marketing team and will work closely with other team leads to define and deliver our trade plan for our ambitious growth.

You will need to be extremely comfortable with the start up “do more with less” mentality and be creative about delivering your strategy in a cost effective way.

This is a fantastic opportunity to join a face paced, high growth business! You will sit within the Marketing team.

Key Responsibilities include:

• Responsible for Affiliate and Influencer KPIs and targets
• Develop and execute a comprehensive affiliate and influencer marketing strategy to drive traffic, sales, and brand awareness.
• Identify growth opportunities and new partnerships in the gifting and experience space (eg., driving, flying, dining, creative, hotels etc)
• Pitch affiliate partners our campaigns for specific gifting moments (Valentine's Day, Mother's Day, Father's Day, Black Friday and Christmas)
• Act as the primary point of contact for affiliates, resolving any issues and fostering long-term partnerships
• Monitor and analyze affiliate performance metrics, including traffic, conversion rates, and ROI
• Optimize campaigns and creatives to improve affiliate performance and maximize revenue
• Working with your counterparts in the marketing team to deliver an aligned campaign & trade plan to achieve overall business objectives
• Planning and executing big customer acquisition campaigns at key times of the year along with our seasonal campaigns
• Supporting with Performance Marketing at key times of the year

Required Skills:

• 3+ years of experience in affiliate marketing, partner management, or digital marketing
• Proven success in growing affiliate programs and driving revenue growth
• Working within a highly commercial ecommerce team with accountability for delivering on targets
• Proficiency with affiliate marketing platforms such as AWIN
• Strong analytical capabilities, including experience of Google Analytics
• High attention to detail, and capable of strong written and verbal communication skills, suitable for all levels of stakeholder
• Knowledge of SEO, PPC, and other performance marketing channels is a plus.
• Experience with Google Ads a plus but not essential

A little bit about you:

We are looking for someone who is passionate about our products and driven to overachieve our business targets, by being extremely well planned, influential and collaborative. This is an exciting and fast paced role, so you’ll need to be well organised and used to working to exceptionally fast turn around times.

The ideal candidate will have great experience and contacts within the US affiliate market and be confident outreaching to affiliates.

You will be a collaborative and co-operative colleague to your teammates and will be unafraid to raise issues, focusing on solutions and motivating the team around you to do the same.

You need to be comfortable rolling your sleeves up and get stuck into the detail, whilst also being comfortable stepping away and taking on a more strategic role the rest of the time.

Location

Based in the US but remote as Giftory is a remote-first company with team members in the US, UK, France, UAE, Egypt, Pakistan and Philippines.