Digital Marketing Manager

GHOST SHERPA is seeking a highly motivated and experienced Digital Marketing Manager to join our dynamic team.

This fully remote position will play a crucial role in driving our clients’ digital marketing initiatives and delivering outstanding results. The ideal candidate will have a strong background in digital strategy, a passion for performance and analytics, and the ability to develop and execute innovative, results-driven campaigns.

Key Responsibilities:

1. Campaign Strategy and Management:

- Develop, implement, and manage comprehensive digital marketing campaigns across various platforms, including search engines, social media, display advertising, and programmatic media.

- Collaborate with the Associate Director of Biddable Media to align campaign strategies with client goals and objectives.

- Monitor and analyze campaign performance, making data-driven adjustments to optimize results and maximize ROI.

2. Performance Analysis and Reporting:

- Utilize advanced analytics tools to track, measure, and report on key performance indicators (KPIs) and campaign effectiveness.

- Work with the internal Analytics Teams to provide regular, detailed performance reports to clients and internal stakeholders, highlighting insights and recommendations for improvement.

3. Budget Management:

- Manage campaign budgets, ensuring eficient allocation of resources to achieve the best possible outcomes.

- Monitor spend and adjust strategies as needed to stay within budget while delivering optimal results.

4. Innovation and Trend Analysis:

- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.

- Identify and implement innovative strategies to keep the agency and its clients ahead of the competition.

5. Team Collaboration:

- Work closely with cross-functional teams, including creative, content, and technical teams, to ensure cohesive and effective campaign execution.

- Mentor and support junior team members, fostering a collaborative and growth-oriented work environment.

Qualifications:

- Minimum of 5 years of experience in digital marketing, with a focus on biddable media (PPC, display, programmatic).

- Proven track record of managing successful digital marketing campaigns and delivering measurable results.

- Strong analytical skills and proficiency in using analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).

- Excellent communication and presentation skills, with the ability to convey complex data and insights to clients and stakeholders.

- Ability to work independently ina fully remote environment, managing multiple projects and deadlines effectively.

- Strong organizational skills and attention to detail. Experience with Asana is highly preferred.

- Familiarity with the latest trends and best practices in digital marketing.

- Experience with marketing automation tools and CRM systems is a plus.