Remote Marketing Specialist (Dayshift, WFH)

REMOTE PERSONNEL FOR SCALEX SOLUTIONS

Job Title: Marketing Specialist

Employment Type: Part-Time (20 Hours/Week)

Location: Remote / PH

Reports To: Director

Industry : NDIS Australia (Healthcare)

VA Rate : $7AUD

About Us

We are a leading provider of integrated disability services in Australia, operating through two vibrant and impact-driven brands, Together, we are committed to empowering individuals with disabilities through person-centered, culturally inclusive, and innovative support services.

We are seeking a proactive, creative, and digitally savvy Marketing Specialist to lead and grow our online presence, manage community engagement, and implement performance-driven campaigns. This is a part-time role (20 hours/week) and ideal for a self-starter who is passionate about making a difference through marketing that informs, inspires, and connects.

Key Responsibilities

1. Social Media & Content Marketing

• Plan and execute a consistent, strategic content calendar across Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Design and publish visually engaging graphics, Reels, Stories, and video snippets using Canva.
• Write compelling, platform-specific captions with strategic CTAs and relevant hashtags.
• Schedule and automate posts using tools like Zoho Social or Meta Business Suite.
• Manage online communities by responding to messages, comments, and tagged content in a timely manner (within 24 hours).

2. Website & SEO Content Management

• Update and maintain website content regularly to reflect services, announcements, and campaigns.
• Write and publish monthly SEO-optimized blog articles aligned with services, community themes, or disability sector updates.
• Implement on-page SEO techniques, including meta descriptions, headers, internal linking, and keyword usage.
• Monitor website traffic and behavior using Google Analytics, Google Search Console, and Zoho Analytics.

3. Paid Campaign Management

• Create and manage paid digital campaigns using Meta Ads Manager, TikTok Ads, and Google Ads.
• Collaborate with the team on lead generation strategies including landing pages and downloadable content (lead magnets).
• Optimize campaigns for performance and conversion with a focus on lowering CPL and increasing CTR.

4. Email & CRM Marketing

• Design and execute email campaigns for service updates, newsletters, or promotions using Zoho Campaigns or Mailchimp.
• Segment and manage contacts through Zoho CRM, ensuring relevant targeting and personalization.
• Track open rates, click-throughs, and conversions to optimize future email efforts.

5. Analytics & Reporting

• Prepare and submit monthly performance reports summarizing key metrics for social media, SEO, and paid campaigns.
• Provide actionable insights and recommendations to support continuous improvement.
• Use tools such as Zoho Analytics, Meta Insights, and Google Data Studio for visualization and KPI tracking.

6. Strategic Collaboration

• Work with the Director and business managers to align content with organizational goals and campaign objectives.
• Support brand consistency across Careon Services and Coordination Hub Australia.
• Contribute to marketing plans, storytelling projects, event promotion, and participant engagement initiatives.

Technical Skills Required

• Zoho One proficiency (including Zoho CRM, Zoho Social, Zoho Campaigns, Zoho Analytics)
• Canva or Adobe Creative Suite (Photoshop, Illustrator)
• Meta Business Suite, Google Ads, TikTok Ads
• WordPress or Zoho Sites (for basic page updates and blog publishing)
• Google Search Console & Google Analytics (for SEO tracking)
• Email marketing platforms (Mailchimp, ActiveCampaign – nice to have)
• Basic video editing tools for Reels, Shorts, and TikToks

Soft Skills & Attributes

• Strong written and verbal communication skills
• High attention to detail and design consistency
• Self-motivated with excellent time and task management
• Team player with a proactive, problem-solving mindset
• Passionate about social impact, inclusion, and the disability support sector

✅ Expected Outcomes & SMART KPIs

Objective Key Performance Indicator (KPI)

• Social Growth Increase followers across all channels by 25% within 90 days
• Content Consistency
• Maintain a posting schedule of 5 posts per week, including 2+ videos
• Engagement Improve social media engagement rate by 10% month-over-month
• SEO Publish 1–2 SEO blog posts per month with increased keyword visibility
• Organic Traffic Grow website organic traffic by 20% in 6 months
• Leads Generate 20+ qualified leads/month through organic or paid marketing
• Campaign ROI Maintain CPL below $10 AUD, CTR above 2.5%
• Timely Reporting Submit marketing reports by the 5th business day of each month

What We Offer

• Flexible working hours (20 hrs/week) with remote flexibility
• A mission-driven, collaborative team environment
• The opportunity to create real social impact through inclusive marketing
• Access to Zoho digital tools and ongoing professional development
• Exposure to the growing NDIS sector and multicultural community work

TEST TASKS

Task 1: Blog Writing Test

Objective: Demonstrate ability to write a high-quality, industry-relevant blog post tailored to an NDIS provider audience.

Instructions:

• Write a blog post (600–800 words) suitable for a leading multicultural NDIS provider in Australia.

• Ensure the blog is SEO-friendly, with a clear structure (intro, body, conclusion).

• Include at least one call-to-action (CTA).

• Reflect awareness of the disability services industry, ideally with a multicultural or person-centered approach.

Task 2: Social Media Content Calendar Sample

Objective: Showcase ability to build engaging, branded content for a disability services provider.

Instructions:

• Create a 3-day sample content calendar for Instagram &

Facebook.

• Each day should include:

- A post idea or caption (up to 150 words)

- Suggested hashtags

- Type of post (image, reel, carousel, story, etc.)

- A suggested visual concept or mood board

- Intended goal of the post (awareness, engagement, education,

lead generation)