Head of Performance Marketing & Growth (iGaming)

We’re supporting a client who is looking to appoint a Head of Performance Marketing & Growth within a startup iGaming company, to build a centralised, high-impact marketing function from the ground up. This is a unique opportunity for someone with an entrepreneurial mindset to take ownership of a performance-driven marketing setup and shape it into a scalable, revenue-generating engine.

This role goes beyond a typical marketing position - it’s suited to someone who thinks like a founder, enjoys building from zero, and thrives in fast-moving, competitive environments.

The Role

You will be responsible for designing and executing performance marketing strategies targeting .com markets, with a strong focus on acquisition, optimisation, and growth. The position offers a high level of autonomy, where you’ll define processes, test new approaches, and continuously evolve marketing strategies based on performance and market dynamics.

Over time, this role may expand into building and leading a wider marketing operation, including the potential setup of additional acquisition channels and support functions.

Key Responsibilities

• Develop and execute performance marketing strategies across multiple channels

• Drive player acquisition in competitive and high-barrier markets

• Identify and implement creative, unconventional marketing approaches

• Build and refine internal processes, reporting frameworks, and growth strategies

• Analyse performance data and optimise campaigns for maximum ROI

• Collaborate with key stakeholders to align marketing with commercial objectives

What We’re Looking For

• Strong experience in performance marketing within the iGaming sector

• Proven track record of driving acquisition for .com operators

• Hands-on expertise across key marketing channels and tools

• Experience operating within less regulated or complex market environments

• Ability to think creatively and execute innovative marketing strategies

• Comfortable working independently and taking full ownership of outcomes

• Marketing-focused academic background or equivalent practical experience

• Up-to-date knowledge of digital marketing trends within iGaming

Profile

• Entrepreneurial mindset with a “build and scale” mentality

• Commercially driven with a strong focus on results

• Proactive, adaptable, and solution-oriented

• Confident operating in fast-paced, ambiguous environments

• Strong understanding of current trends and tools in online marketing

Remuneration

An attractive remuneration is being offered for this role.