Marketing Manager - Luxury

MARKETING MANAGER - LUXURY

CORNWALL - REMOTE BUT NEED TO BE BASED IN THE AREA

UP TO £45,000 + FANTASTIC BENEFITS

THE OPPORTUNITY:

We're exclusively working with a recognised luxury brand that is about to embark an incredible journey to exponentially grow their marketing function. As part of their strategy, they're now seeking an experienced Luxury Marketing Manager to join the team to play a key role in taking the business to the next level.

As a Luxury Marketing Manager, reporting to the Marketing Director, whilst you'll be given autonomy to deliver on the Brand objectives, you'll also be working a team of marketeers and external agencies to help you meet your strategic objectives.

This is the perfect opportunity for an experienced Marketing Manager / Senior Marketing Executive to join this fast-growing business and play a key role in their future success.

THE ROLE:

• Working closely with the Marketing Director and wider marketing team
• As the Luxury Brand Marketing Manager, you'll be responsible for driving the Marketing Strategy development in consultation with the Head of Marketing
• Development of Brand identity toolkit and ensuring brand continuity throughout the business
• Develop and deploy annual Marketing plans for all brands
• Conduct Brand analysis, diagnostic, identifying weaknesses and opportunities
• Compelling, distinctive creative campaign development
• Design & packaging development across the portfolio
• Media planning across all consumer touchpoints
• Work with Digital lead to develop & monitor successful social media programme
• Manage Consumer PR strategy and key messaging
• Pricing analysis, strategy and deployment
• Develop key consumer influencer and ambassador relationships
• Assist Product Development Manager in developing forward innovation funnel
• Strong project management of marketing activity
• Championing the brand internally and externally
• Strong cross functional working, pivot for all brand activities
• Identifying key insights from competitor, consumer, category analysis
• Ongoing budget planning and spend control
• Key point of contact for all supporting agencies and partners

THE PERSON

• Current experience within the Luxury industry
• Experience as a Marketing Manager, Senior Marketing Executive, Brand Marketing Manager or similar
• Experience of working with developing product-based brands
• Must have experience coordinating and managing agencies and budgets
• Experience of developing marketing plans, media planning and budget planning
• Able to lead on photoshoots

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