Job Title: Content Marketing Associate
Location: Hybrid or Remote (based in Irvine, CA)
Job Overview
We are actively seeking a skilled and enthusiastic Content Marketing Associate to enhance our innovative marketing team. This role is ideal for a passionate storyteller who recognizes the significance of a robust content strategy, excels at producing captivating materials, and thrives in a collaborative setting.
Key Responsibilities
- Design and implement a comprehensive content marketing strategy that aligns with organizational objectives and industry trends to elevate brand visibility.
- Generate, refine, and oversee a variety of content formats, encompassing blogs, case studies, white papers, and email campaigns.
- Manage the company's LinkedIn presence by crafting posts, scheduling content, running targeted ads, and analyzing performance metrics.
- Foster employee engagement on LinkedIn through resource provision and content creation using tools like Sprout Social’s Advocacy platform.
- Guarantee all content—both organic and paid—maintains a cohesive brand voice and corresponds with primary messaging.
- Supervise content project timelines, establish deadlines, and ensure timely delivery of materials.
- Optimize content for search engines by employing keyword research and SEO best practices to enhance website traffic.
- Collaborate with cross-functional teams, including design, product, and sales, to develop content that supports overarching campaigns.
- Engage with external writers, agencies, and vendors to bolster content production as required.
Required Skills
- Outstanding writing, editing, and proofreading capabilities.
- Strong grasp of content marketing principles and SEO.
- Demonstrated ability to create engaging content that drives user interaction.
- Proficiency in Microsoft Office, Canva, Sprout Social (or similar platforms), and LinkedIn Advertising.
- Exceptional project management expertise with the capacity to manage multiple tasks efficiently.
- Excellent communication, analytical, and time management skills.
- Bonus: Familiarity with visual design principles or graphic design abilities.
- Bonus: Knowledge of marketing tools such as WordPress, BrightEdge, Semrush, Trello, JasperAI, Figma, Photoshop, Seismic, or Pardot/Salesforce.
- Bonus: Experience in video marketing and multimedia storytelling.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 3 years of experience in content marketing, content creation, or similar roles.
- Bonus: Background in the healthcare or risk management sectors is a plus.
Career Growth Opportunities
Joining our team offers you the chance to develop your career within a nurturing and innovative environment that prioritizes employee advancement.
Company Culture And Values
Our organization champions creativity, collaboration, and excellence. We are committed to fostering an inclusive atmosphere where all team members can thrive.
Compensation And Benefits
- Competitive Salary Range: \(79,704 - \)132,692 (salary may vary based on location, skills, and experience).
- Comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, and additional perks.
Why Join Us?
Become part of a forward-thinking team that values creativity and excellence. This is an exceptional opportunity to advance your career with a company that invests in its workforce and emphasizes innovation.
Employment Type: Full-Time