Job Title: Flavor Marketing Specialist
Job Overview
We are on the lookout for a creative and driven Flavor Marketing Specialist to join our exceptional marketing team. This pivotal role supports our Coffee & Specialty Beverage Division while also enhancing our overall Flavor Division. Your innovative approach and analytical mindset will be essential in spearheading new business initiatives through in-depth market research, trend analysis, and concept innovation. Collaboration with cross-functional teams will be vital to turning visionary ideas into reality and staying in tune with product launches and consumer preferences.
Key Responsibilities
- Partner with Division Directors and Commercial Teams to devise customized growth strategies for the Coffee & Specialty Beverages sector, while remaining adaptable to support other categories as necessary.
- Execute comprehensive market analyses utilizing resources such as Mintel, Datassential, and Global Data to extract insights that guide our commercial and marketing approaches.
- Develop compelling copy for customer presentations and internal communications, harnessing your strong writing abilities to convey technical concepts effectively.
- Create engaging and visually appealing presentations for customers using tools such as PowerPoint, Canva, and Adobe Creative Suite.
- Continuously monitor the market landscape to identify emerging trends, gaps, and flavor preferences, coordinating with the technical team for product tastings to influence new flavor creation.
- Actively participate in development tastings with the technical team, offering thoughtful and constructive feedback on customer projects.
- Organize and assist in planning trade shows and events, ensuring our brand is represented successfully.
- Assist the Marketing Manager with financial tracking and budgeting, providing regular updates throughout the year.
- Create and curate relevant content for our social media platforms and digital marketing campaigns.
- Travel alongside Sales Associates as required to present marketing materials to key clients.
Required Skills
- Outstanding verbal and written communication skills.
- In-depth understanding of food and beverage/flavor market trends and developments.
- Superior organizational abilities with meticulous attention to detail.
- Strong analytical and problem-solving skills.
- Proficient in Microsoft Office Suite and related software applications.
Qualifications
- Bachelor's degree in Marketing or a related field is mandatory.
- A minimum of five years of pertinent experience is essential.
Career Growth Opportunities
This role presents significant opportunities for professional growth through collaboration with diverse teams and participation in industry trade shows and events.
Company Culture And Values
We are committed to fostering an inclusive and equitable workplace. We welcome candidates from all backgrounds and adhere strictly to equal employment opportunity laws, aiming to create a diverse and supportive work environment.
Compensation And Benefits
- Competitive salary commensurate with experience.
- Hybrid work model facilitating a blend of remote work and in-person collaboration opportunities.
Employment Type: Full-Time