Growth Marketing Manager-Can/US

Description

Be a part of Gestisoft's mission: empowering people to transform the way they work!

Are you passionate about digital marketing and eager to accelerate the growth of a fast-growing SME? Ready to take full ownership of a marketing strategy and make a real impact? Come see what your future could look like with Gestisoft!

At Gestisoft, we empower businesses to thrive.

Our mission is to champion commercial proficiency by shaping Microsoft business solutions that unlock value at scale for our clients. We pride ourselves on being Microsoft Maniacs, committed to harnessing technology's limitless potential in substantial, impactful ways. We’re making Microsoft's magic work uniquely for each business, ensuring our clients can navigate and thrive amidst change.

As Growth Marketing Manager, you’ll own and lead Gestisoft’s entire marketing strategy and lead generation efforts across Canada and the US. This is not a support role — this is your mission. You will plan, execute, and optimize high-impact marketing programs to drive Sales Qualified Leads (SQLs) from 180 to 375 within a year. Your creativity and strategic autonomy will be key to scaling initiatives that generate measurable pipeline growth.

Here’s what your day-to-day will look like:

• Define, implement, and manage the Canada & US marketing roadmap for our ERP and CRM products.
• Take full ownership of strategy, budgets, execution, experimentation, KPI tracking, and performance reporting for your markets.
• Lead intent-based Google Search campaigns targeting bottom-funnel keywords like “ERP consultant Toronto.”
• Collaborate on SEO blogs articles, pillar pages, and lead magnets targeting vertical-specific keywords.
• Develop high-conversion assets such as dashboards, guides, competitor comparisons, and industry “wedge offers.”
• Own monthly Account-Based Marketing (ABM) campaigns focused on Manufacturing and Field Services verticals, using enriched lists and personalized outreach.
• Manage local SEO and Google Business profiles in key cities; lead proactive review gathering on Clutch and Google.
• Launch and test LinkedIn Ads targeting operations managers with tailored offers by segment.
• Build nurture email workflows with personalized content and CTAs based on funnel stage and industry.

Exigences

Who are we looking for?

We want someone full of energy who thrives on challenges, brings dynamism to our collaborative team environment, and shows strong strategic thinking. We’ll especially appreciate your ability to take full ownership of your marketing plans, communicate clearly with different teams, and execute with confidence and creativity.We’re searching for candidates who possess the following qualities:

• 5–8 years of B2B growth or performance marketing experience with proven pipeline acceleration results.
• Experience marketing CRM, ERP, or tech solutions tailored to Distribution or Manufacturing sectors.
• Comfort being 100% responsible for roadmap, execution, and outcomes.
• Proficiency with inbound/SEO, paid search, ABM, content marketing, and marketing automation tools.
• Highly fluent in English.

Avantages

Why Gestisoft?

Your aspirations have a place here with us. As we grow, the opportunities to advance your career multiply. We are certified Great Place to Work® Canada and offer: Your aspirations have a home here. As we grow, so do the opportunities to evolve your career. We're a certified Great Place to Work® in Canada, offering:

• A salary that recognizes your experience and skills.
• A flexible work environment that supports work-life balance.
• A comprehensive benefits package, including insurance and telemedicine services.
• An investment in your professional development.
• A dynamic, positive, and supportive team environment.
• Quality coffee and snacks you decide to come to the office.

Ready to join our journey?

We're excited to explore how your talents align with our goals. Dive into the Gestisoft experience and discover a place where your professional journey can soar. We’re eager to meet you!

• Frederick, Lukas, Kooldeep and Clara