Performance Marketing Manager

About The Company

GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.

GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands.

Job Summary

– We are seeking a talented and experienced Performance Marketing Manager to join our dynamic team.

– The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.

– This role requires a data first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention.

– Performance Marketing/Paid Media Manager is responsible for creating and delivering great digital campaigns.

– Performance Marketing/Paid Media Manager is expected to look at the measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, Google Analytics interface.

– Performance Marketing/Paid Media Manager prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients.

Job Responsibilities

– Create and execute strong digital media recommendations with supporting validation

– Develop, execute, manage & maintain media plans

– Oversee buys, analyze campaigns, and change recommendations to maximize performance

– Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

– Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites

– Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.

– Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests

– Manage the testing, QA, QC, and debugging of tracking pixels

– Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

– Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

– Take responsibility for ensuring projects are delivered on time and within budget

– Communicate with clients about projects both remotely, and in-person

Skills Required

– Ability to manage a team

– Strong quantitative and analytical skills

– Solid understanding of mathematical concepts

– Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.

– Understanding of media concepts and terms, creative and budget requirements

– Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel

– Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.

– Debugging and identification of problems is essential

– Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality

– Solid understanding of event tracking and how this can be used effectively

– Ability to create clear and insightful reports using data from Google Analytics and other data sources

– Excellent Excel skills are an advantage

– An excellent communicator and be able to present ideas, verbally and in writing

Experience Required

– Possess Bachelor’s Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

– Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry.

– Experience in an agency set up would add value to the role

– Certification in Google Ads or other relevant digital marketing certifications is a plus.