Growth Marketing Manager

About Genuine Foods

At Genuine Foods, we believe food is a force for good. We’re redefining food service by combining culinary excellence, nutrition-forward thinking, and hospitality-driven culture. Our mission is to unlock potential through food, for our clients, our communities, and our team.

As we move into Genuine Foods’ next chapter, we’re scaling with intention. We’re investing in proprietary systems, bold innovation, and exceptional people to build the most purpose-driven food platform in the U.S. Whether in schools, workplaces, or senior living communities, we deliver meals that are deeply nourishing and culturally relevant backed by operational excellence and data-driven results.

About The Role

Brand, Culture, & Experience Team | Reports to Chief Innovation Officer | Based in Boston or Remote

The Growth Marketing Manager is responsible for helping Genuine Foods increase visibility, generate inbound leads, and strengthen its brand through digital platforms. This role will own our digital presence, from websites and SEO to email, analytics, and paid media.

We’re looking for a hands-on digital marketer who combines creativity with analytics and thrives in a fast-paced, entrepreneurial environment. You should be passionate about telling our story and using data to drive decisions that grow our impact and pipeline.

Key Responsibilities

• Manage and continuously improve all owned web properties, including performance, content, and SEO
• Design and execute robust email marketing campaigns to support awareness and lead generation goals
• Oversee digital ad spend across platforms (Google, LinkedIn, Meta) and optimize campaigns for performance
• Track and report on digital performance metrics to inform strategy
• Collaborate with content and design teams to align messaging and visuals across channels
• Work closely with Business Development to support regional campaigns and funnel growth

WHAT SUCCESS LOOKS LIKE

• Your campaigns drive adoption of healthy food at institutions across the US and significant revenue growth for the company
• You grow inbound leads through smart, strategic, and innovative digital campaigns
• You increase brand visibility in key markets and among priority audiences
• You create a seamless and engaging digital experience that reflects our brand and mission

QUALIFICATIONS

• 4–6 years of experience in digital marketing, including SEO, paid media, email, and analytics
• Strong analytical skills and experience with marketing platforms like Google Analytics and, HubSpot, etc.
• Experience managing websites (e.g., Squarespace) and improving performance
• Proficiency in creating or managing creative assets (email, display, social)
• Excellent writing and communication skills
• Mission-aligned and excited about working at the intersection of food, health, and community impact

COMPENSATION & BENEFITS

• Competitive compensation + performance-based bonus
• Full medical, dental, and vision benefits
• 401(k) with company match
• Paid time off and wellness support
• Travel expense coverage
• The opportunity to build something meaningful—with people who care deeply about food, service, and making a difference.