NextGen, Global Field Marketing, Senior Manager

Ready to shape the future of work?

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of NextGen, Global Field Marketing, Senior Manager, English

We are seeking a highly talented and forward-thinking individual to join the Genpact Marketing team as a Field Marketing Manager focused on supporting the NextGen segment, $1-10bn revenue businesses, a key growth channel for the business. In this role, you will play a crucial part in supporting the six NextGen territories, leveraging the central marketing motions to reposition the Genpact brand in the market and, critically, drive demand for new accounts. The role is oriented towards supporting regional leaders and their sales teams, spanning all the industry verticals that Genpact serves – Consumer, Healthcare, Banking, Insurance, High Tech, Manufacturing, and Services.

To excel in this role, you must have a proven track record in field marketing, possess integrated marketing and communications expertise, and be adept at working collaboratively across various marketing functions. You will also need to engage effectively with colleagues worldwide, including sales, service lines, growth operations, and the wider marketing ecosystem, to achieve shared growth objectives.

This demanding yet rewarding position requires strong marketing and demand creation acumen, excellent communication, initiative, agility, and outstanding organizational skills. It offers a unique opportunity to work closely with sales teams and senior leaders and play a pivotal role in the growth of the business.

Responsibilities

1. Supporting the formulation of the Go-To-Market strategy for the NextGen segment: It will involve working closely with the NextGen Marketing Lead and Territory Sales Leaders to identify key priorities, building and delivering a program of activities that shift perception of Genpact and drive demand.
2. Partnering with regional leadership, sales teams, and growth operations: Develop and maintain effective stakeholder relationships with the Territory Leaders and their sales teams, aligning marketing as a strategic partner to deliver on Genpact’s growth ambitions. You will serve as a key ‘go-to’ person for certain territories to deliver the GTM program on a day-to-day basis.
3. Implementing the NextGen marketing plan: Executing GTM campaigns and working closely with cross-functional teams across the marketing ecosystem, including Solutions, Content, Inbound, Events, Web, Social, PR, and the Demand Generation Team (Growth Ops).
4. Leveraging central Bold Bet marketing motions: Fully exploit central marketing campaigns – Advanced Tech, Finance, Supply Chain, Insurance – integrating them into your territories to drive consideration of the Genpact brand and demand for NextGen sales teams.
5. Supporting specific demand generation actions: Timely coordination of web leads, from qualification to sales handover, and reporting. Ongoing coordination of the Demand Generation team to leverage leads generated via marketing events and digital campaigns.
6. Consistently reporting performance outcomes: In partnership with the Performance Marketing Team, drive rigor in reporting marketing activity to the business to improve sales and marketing integration and engagement and inform future activity.
7. Marketing operations management

- Oversee the management of finance provisions (budget management, forecasting, invoice payment, etc.) and sourcing initiation across assigned projects

- Acquire requisite approvals for campaigns, including event activations

- Monitor campaign progress in collaboration with central teams and marketing tools (e.g., SFDC, MCI, WDA)

- Follow through on leads generated from marketing activities, including web leads, events, and digital campaigns

Qualifications we seek in you!

Minimum Qualifications

• Field marketing experience gained within the professional services or the IT industry, with a passion for B2B marketing.
• Highly collaborative, a team player with the ability to thrive in a diverse global environment.
• Exceptional organisational and project management skills.
• Strong communication skills and the ability to influence senior stakeholders.

Preferred Qualifications/ Skills

• Judgement and decisiveness, able to solve problems at pace and show initiative.
• Ability to recognize and create impactful and differentiated campaigns.
• A commercial mindset and appreciation of sales teams.
• Intellectually curious, willing to challenge, bring new ideas to the table and take risks.
• Able to demonstrate both agility and resilience.

Why join Genpact?

· Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation

· Make an impact – Drive change for global enterprises and solve business challenges that matter

· Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities

· Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day

· Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress.

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.