GE Vernova’s Power Conversion & Storage business combines advanced energy conversion and storage systems to meet the electrification needs of utilities and industries. With a focus on power stability, energy storage and industrial electrification solutions, Power Conversion & Storage empowers customers by addressing their most complex electrification challenges and accelerating their transition to a sustainable, decarbonized future.

The Strategic Marketing Leader will play a pivotal role in shaping and executing marketing strategies that drive growth and enhance market positioning. This position requires a visionary leader with the ability to understand market dynamics, identify growth opportunities, and implement strategies that align with the company's overall business objectives.

This Position Will Have Two Main Areas Of Focus

Partnering with the Solutions leader for Industrial Electrification, enabling Power Conversion and Storage growth by coordinating the global strategy definition & strategy deployment process for the Industrial electrification solutions group.
Liaise with the other marketing leaders to understand holistically the global Power Conversion and Storage strategy and partnering with North America General Manager to foster growth in the region considering regional nuances, legislations and player ecosystem.

This role is not related to advertising / social networking / investor relations.

Job Description

Roles and Responsibilities

Provide market intelligence to the Industrial Electrification segment, including but not limited to: Key projects, customers, ecosystem analysis, market trends.
Understand and be an advocate of the ambitious growth strategy that was defined. Actively propose improvements and adjustments
Create and monitor a strategy deployment plan, agreed with all relevant business functions.
Own the pipeline creation for the North America region and for the Industry Electrification segment globally.
With support from functional teams, assure regional readiness and competitiveness to quote the new introduced offerings, identifying gaps and creating strategies to close them.

Required Qualifications

Bachelor's Degree
Minimum of 7 years of experience on roles with proven indirect leadership over other business functions
Minimum of 5 years of experience on go-to-market / business strategy role

Desired Characteristics

Electrical/Electronical Engineering degree
Proficiency on generating insights from data analysis and building business cases
Proven experience & knowledge on at least one heavy industry (Mining, Steel, Oil & Gas, Water, Power Generation)
Knowledge of regulation and legislation in US, and how it shapes industry capex
Proven experience & knowledge of go-to-market strategy definition, focusing on end-users directly
Ability to manage and deliver results through a matrixed organization
Strong oral and written communication skills.
Strong interpersonal and leadership skills.
Demonstrated ability to analyze and resolve problems.
Demonstrated ability to lead programs / projects.
Ability to document, plan, market, and execute programs.
Established project management skills.