Email Marketing Manager

Location: Remote

Department: Marketing

Reports To: Senior Manager of Lifecycle Marketing

Job Type: Full-Time

Overview:

We are seeking an experienced and data-driven Email Marketing Manager to lead the strategy, execution, and optimization of email marketing campaigns across our portfolio of retail brands. The ideal candidate has a strong background in email and lifecycle marketing, with a working knowledge of SMS and a deep understanding of the customer journey. This is an exciting opportunity for someone who thrives in a multi-brand, fast-paced retail environment and can blend creative thinking with analytical precision.

Key Responsibilities:

• Own end-to-end email campaign execution, including segmentation, content planning, testing, deployment, and reporting.
• Develop and manage lifecycle marketing programs (e.g., welcome series, abandoned cart, re-engagement, post-purchase).
• Collaborate with merchandising, creative, and product teams to plan and calendar promotional sends.
• Analyze performance metrics (open, click, conversion, revenue per email) and make data-driven recommendations to improve results.
• Manage SMS marketing campaigns as part of integrated lifecycle efforts, coordinating timing and messaging with email.
• Work with multiple brands under a unified lifecycle strategy while tailoring messages to fit each brand voice.
• Partner with internal designers and developers to create compelling email templates and ensure best-in-class rendering across devices and inboxes.
• Maintain a strong understanding of email best practices, inbox deliverability, privacy regulations (e.g., CAN-SPAM), and platform capabilities.

Qualifications:

• 5+ years of experience in email marketing, CRM, or lifecycle marketing, ideally in the retail or ecommerce industry.
• Familiarity with SMS marketing platforms and strategy.
• Experience managing campaigns for multiple brands or customer segments simultaneously.
• Proficiency with ESPs such as Klaviyo, Salesforce Marketing Cloud, Listrak, or similar platforms.
• Strong analytical skills with ability to interpret data and identify actionable insights.
• Understanding of HTML for email and/or comfort working with designers on responsive layouts.
• Detail-oriented with excellent organizational and project management skills.
• Strong communication and cross-functional collaboration skills.

Preferred:

• Experience in ecommerce for consumer products or seasonal goods.
• Exposure to loyalty programs or personalization tools.
• Basic knowledge of graphic design tools (e.g., Figma, Adobe XD, Canva).