Growth Marketing Manager (Gaming, AI, TikTok, Content)

We’re a next-gen AI-native gaming startup pushing the boundaries of AI and gaming. Our mission is to create innovative gaming experiences that seamlessly integrate cutting-edge AI technologies.

We have recently launched a web-based product that allows users to create animated 3D characters and game-ready environments using simple text prompts—no downloads or coding required. This innovative tool runs entirely in the browser and targets creators, game developers, and digital artists who want to quickly prototype or build immersive 3D content.

As the company pivots focus to scaling this browser-based platform, we’re looking for a Growth Marketing Manager to lead the charge in driving organic traffic and engagement. Your main goal will be to increase visibility and user adoption through strategic content, community engagement etc.

The Role:

Our focus is on organic, user-driven growth rather than traditional paid user acquisition. If you’ve ever wanted to blend the creative pulse of TikTok with the strategic edge of growth marketing — this is your playground.

We’re looking for a hands-on Growth Marketing Manager with a deep understanding of TikTok as a creator, user, or strategist who can help us amplify our organic reach and spark virality. You’ll experiment across performance and content channels, work directly on TikTok and Instagram growth, and eventually help manage a growing network of content collaborators.

Role location:

While we are a remote-first company, we are specifically looking for candidates based in Finland (preferred), or nearby regions such as the Baltics / Nordics. Being closer to the team helps us move faster, especially during the onboarding phase and key decision-making moments.

What You'll Do:

• Develop, execute, and test growth strategies on TikTok (organic and paid).
• Ideate and produce short-form content or guide its production tailored to viral formats.
• Manage and build relationships with TikTok creators, streamers, and other social partners.
• Run low-budget user acquisition campaigns and optimize them for early traction.
• Analyze campaign performance and user behavior to refine content and growth efforts.
• Collaborate closely with product and community teams to identify features or flows that could boost virality.
• Contribute to growth-related product ideation — you won’t just be marketing; you’ll be helping shape what we build.

Who You Are:

• 2–5 years experience in a hands-on growth, performance, or content marketing role.
• Deep familiarity with TikTok as a user, creator, or growth marketer. You get the vibe.
• You’ve created or collaborated on viral (or semi-viral) social content.
• You're self-directed, execution-oriented, and excited to build from the ground up.
• Comfortable juggling organic growth tactics, creator partnerships, and scrappy UA experiments.
• You have some background or interest in games, analytics, or product development.

Nice-to-Haves (Not Musts):

• You’ve run TikTok Ads or managed influencer outreach at scale.
• You have some background or interest in games, analytics, or product
• Basic video editing skills or understanding of what makes TikTok content work.
• Experience with ad platforms like Meta, TikTok, or Snap.
• Knowledge of game virality mechanics or product-led growth.
• A background in creative production, community, or social campaigns.

Why Join Us:

• Work on the frontier of gaming, content, and AI.
• Build and grow with a small, talented, and passionate team.
• Be part of a small but ambitious team shaping the future of AI in gaming.
• Work on cutting-edge projects with the opportunity to make a significant impact.
• Enjoy flexibility with a remote-first work culture.

Have a question? Please reach out to me Oleg Paliy